Marketplace Newsletter

February 2026 | View All

News & Announcements

The Walmart Marketplace Seller Forum is now live!

The forum is your go-to space to ask questions, connect with sellers, and get verified answers from Walmart experts.

You can:

  • Exchange ideas with the seller community
  • Find solutions quickly with Walmart-verified answers
  • Read success stories, case studies and tips—or share your own!
  • Stay in the loop on new programs, tools and updates

Log in to Marketplace Learn and click the Forum tab to get started.

Join now

Case study: Inside Westin Trends Walmart success

Discover how Westin Trends leaned on our cross-border solutions through Walmart Fulfillment Services (WFS) to cut costs, fulfill faster and reduce the strain on their international logistics network.

Read case study

Build trust with authentic reviews

Tap into Walmart’s Recognized Reviewer Program to offer samples to trusted reviewers and earn high-quality feedback—perfect for new or low-review items. Enroll eligible items now in Seller Center under Review Accelerator > Recognized Reviewer.

Enroll today

Walmart’s Baby Event starts Feb 16

Set promo pricing with at least 15% off to boost visibility and improve your chances to be featured. Sellers using WFS see 50% GMV growth, on average, for items with the ‘Fulfilled by Walmart’ tag and delivery promises of two days or less.*

Update pricing

Get started with WFS

*Walmart first-party data, 6/30/24–6/30/25

Maximize growth: discover Walmart Connect’s new website

Rebuilt with you in mind, you can expect clearer guidance, practical resources and advertising solutions aligned to your business goals.

Explore new experience

Did you know?

You can help drive clicks with promo codes. They’re a powerful way to share custom deals wherever your audience is—helping spark interest, drive traffic and turn browsers into buyers.

Create discount

Our monthly picks

What we’re reading

What we’re watching

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