Review Syndication Program

Review Syndication
for Marketplace

Enhance your listings by syndicating your organic product reviews to

Syndicate your product reviews on to help customers shop with confidence

The Review Syndication Program is a free service designed to import your organic product reviews onto, enhancing your listings and allowing customers to shop your assortment with confidence. Plus, having product reviews boosts your average order volume and customer traffic, improving your listing quality score. Best of all, we’re currently offering program participation free of charge.

Drive customer confidence

Customers frequently peruse a listing’s reviews before making a purchase decision—so help them by adding more reviews to your listings.

Use organic product reviews

The reviews you add are sourced organically from your own website, so you know exactly what will be added to your Marketplace listings.

Employ seller branding

Any syndicated reviews on Marketplace can be attributed with the seller’s brand or website to make them stand out visually for customers.

Enhance your Marketplace listings with your organic product reviews using Review Syndication

Requirements to join the Review Syndication program

To qualify, sellers need to meet the following criteria:

  • Collect your reviews organically and display them on your website (other marketplaces’ reviews cannot be syndicated).
  • Moderate your reviews for fraudulent and inappropriate content, adhering to Walmart Content Policies.
  • You are not utilizing other review syndication services or platforms to syndicate reviews to Walmart Marketplace.

Getting Started

Applying for Review Syndication is simple:

  1. Collect valid reviews on your own consumer facing website.
  2. Register for the Review Syndication program by clicking here.
  3. We’ll review your application and get in touch by email if your business qualifies.


Review Syndication is a service that allows sellers to syndicate or import reviews they have organically collected, moderated, and displayed on their website. These reviews will show up on their appropriate listings, with seller attribution.

The program is free of charge.

No, Review Syndication makes use of reviews collected organically by a seller on the seller’s own website. It is not a service that finds and/or generates reviews.

This site is registered on as a development site. Switch to a production site key to remove this banner.