Built for the way auto customers shop
Help customers find the right parts and get them installed with confidence.
Walmart Marketplace empowers brands to reach high-intent shoppers with our omnichannel ecosystem, fitment tools and installation capabilities
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40%+
Automotive GMV on Walmart Marketplace grew more than 40% year over year in 2025. 1
100%+
Parts & Accessories GMV on Walmart Marketplace more than doubled year to date in 2026.2
~280M
Each week, approximately 280 million customers and members visit more than 10,900 stores, including Walmart and Sam’s Club locations, as well as numerous eCommerce websites in 19 countries.3
1. Walmart first-party data, Feb. 1, 2025-Jan. 31, 2026 vs YAGO. 2. Walmart internal data (Feb 1, 2026 – July 15, 2026 vs. YoY). 3. Walmart first-party data, Jan. 2026.
Why Walmart Marketplace. Why now.
Built-in customer demand
More customers are turning to Walmart Marketplace for replacement parts, accessories and maintenance products.
Smarter fitment technology
Our Virtual Garage helps customers find the exact parts and accessories for their vehicle, which helps increase trust and helps make it easier for shoppers to discover compatible products.
Omnichannel installation
Eligible products can be shipped directly to more than 2,600 Walmart Auto Care Centers for installation, connecting online shopping with trusted in-store service.
Brand-building tools
Protect your intellectual property and create richer shopping experiences with Brand Portal and Brand Shop.
Advertising that reaches new customers
Marketplace sellers advertising with Walmart Connect saw 98% of Onsite Display orders come from new-to-brand customers in FY26.*
*Walmart first-party data, FY26 (Feb 2025–Jan 2026), onsite display campaigns from Feb 1, 2025 – Jan 31, 2026.
Our investment in Auto
We’re continuing to build new tools and experiences that help auto sellers grow.
Expanded tire selection
Thousands of Marketplace tire SKUs are now available through the Ship-to-Store and Walmart Auto Care Center installation experience.
Tire binding
Now live across all 2,600 Walmart Auto Care Centers and expanding to participating Ship-to-Store sellers, helping reduce split deliveries, lost shipments and fulfillment costs.
Expanded Parts & Fitment coverage
We’ve added 23 new Parts & Fitment product types to help customers find compatible products and improve assortment visibility.
Broader fitment coverage
We’re expanding vehicle compatibility to help customers find the right products and make it easier to connect your catalog.
Smarter package shopping
It’s now easier for customers to shop compatible tire, wheel and accessory combinations.
More connected shopping journeys
We’re continuing to improve search, product pages, installation and fulfillment from discovery through installation.
And we’re just getting started.
Seller spotlight
Priority Tire found velocity with Walmart Marketplace
Priority Tire reached more high-intent shoppers by using Walmart Connect to increase visibility across key tire categories while making every advertising dollar work harder.
940M
Total impressions*
48M
Ad-attributed sales*
68%
Year-over-year sales growth*
*Data provided by Priority Tire, Oct. 10–Jan. 25, 2024.
Drive Auto sales in every season
Capture more opportunities. All year long. Take advantage of Walmart’s seasonal promotions throughout the year to reach high-intent Auto shoppers and win the moments that matter for your business.
Q1
Feb: Tax refund season
Mar: Tread ready, trail ready
Apr: Car care month event
Q2
May: Drive into the Great Outdoors
Jun: Road trip ready / Dads & grads
Jul: Summer deals event
Q3
Aug: Car essentials spotlight
Sep: Tail gating season event
Oct: W+ October deals
Q4
Nov: Black Friday + Cyber Monday events
Dec: December deals + gift ideas
Jan: Winter essentials spotlight
Frequently asked questions
You can sell a wide range of automotive products, including replacement parts, accessories, tires, batteries, tools and maintenance products. While many vehicle components are eligible, Walmart Marketplace doesn’t allow the sale of complete vehicles or products designed to bypass safety or environmental standards.
Yes. Automotive products must include the required fitment attributes and an ACES or PIES record. This information powers Virtual Garage and our fitment experience, helping shoppers find the right parts for their vehicle and making your products easier to discover.
Apply to join Walmart Marketplace and complete your seller application. Once you’re approved, you’ll have access to onboarding resources, seller tools and support to help you launch with confidence. Eligible new sellers may also qualify for up to $75K in New-Seller Savings.*
*Offer subject to eligibility criteria, promotional savings will vary by seller. See full terms and conditions for offer details. For full terms and conditions, click here.
Let’s grow together!
Connect with our team to learn how Walmart Marketplace can help grow your Auto business.
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