Before you begin, here are the minimum qualifications to join Walmart Marketplace:

  • Business Tax ID(s) (SSN not accepted) or Business License Number
  • Supporting documents that verify your Business Name and Address
  • History of marketplace or eCommerce success
  • Products that have GTIN/UPC GS1 Company Prefix Numbers
  • Catalog that complies with Walmart Prohibited Products Policy
  • Fulfillment through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability

Our competitive referral fees help Marketplace sellers earn more. Fees vary by category.

Ready to get started?

It takes only one minute to create your Walmart Marketplace account. From there, you’ll just need to complete the 3-step setup to begin onboarding.

1. Business Verification

  • Submit your business details to complete your Seller Profile.

2. Payments

  • Tell us where to send your payments. No setup, subscription, or monthly fees.

3. Shipping

  • Configure your shipping methods and costs. Select your preferred returns method and carriers for your budget.

Introducing Seller Center! As a Marketplace seller, you will use Seller Center to register your company, update your account settings, view reports, and manage catalog performance. If you choose not to use Walmart’s APIs or work with a Solution Provider, Seller Center is where you will manage your items and orders.

What’s next? Set up your items.

As a Marketplace seller, you have three options for integrating your catalog with

Choose the appropriate method for your business and follow best practices to help ensure a successful experience.

Don’t forget to review our Prohibited Products Policy.

Explore additional ways to grow your Marketplace business

Once you complete your account setup and list your products, you can explore innovative solutions like Walmart Fulfillment Services and Walmart Connect right away!

A low-cost, end-to-end fulfillment service for Walmart Marketplace sellers.

Help customers discover your products faster as they search and browse

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