Utilizing Walmart Sponsored Products increases your visibility by allowing you to reach and engage shoppers at every stage of their journey. Your ads appear on the first page of search results, category pages, and item pages to drive traffic to your products.
Sponsored Products help consumers find and purchase products that you sell on Walmart. They are cost-per-click ads, so you only pay when a shopper clicks on your ad.
Sponsored Products are designed to help you:
How are Sponsored Products selected?
- Products being advertised must win the buy box
- Products being advertised must be in stock Based on a combination of relevancy and bid
Available Ad Placements:
Sponsored Product Carousel, Product Listing Ads, and Search in Grid