Pricing

Simple & transparent pricing

Walmart Marketplace and Walmart Fulfillment Services operate with competitive cost structures including zero setup, monthly, or hidden fees.

Walmart Marketplace referral fees

Commission varies based on the category and product type you choose during item setup. These fees are only deducted once you complete a sale.

Product Category Referral Fee Percentage
Apparel & Accessories 5% for items with a total sales price of $15 or less
10% for items with a total sales price between $15 – $20
15% for items with a total sales price greater than $20
15% for backpacks
Automotive & Powersports 12%
Automotive Electronics 8% for categories including Dash & Backup Cameras, Car Speakers, Power Inverters, Vehicle Tracking Systems, Car Video Monitors, Radar Detectors, Automotive Remote Starters, Anti-Theft Devices & Car Speakerphones
Baby 8% for items with a total sales price of $10 or less
15% for items with a total sales price greater than $10
Beauty 8% for items with a total sales price of $10 or less
15% for items with a total sales price greater than $10
Books 15%
Camera & Photo 8%
Cell Phones 8%
Consumer Electronics 8%
Electronics Accessories 15% for the portion of the total sales price up to $100
8% for the portion of the total sales price greater than $100
Decor 15%
Gourmet Food 15%
Grocery 8% for items with a total sales price of $10 or less
15% for items with a total sales price greater than $10
Health & Personal Care 8% for items with a total sales price of $10 or less
15% for items with a total sales price greater than $10
Home & Garden 15%
Indoor & Outdoor Furniture 15% on the first $200 / 10% on amounts over $200
Industrial & Scientific 12%
Jewelry 20% for the portion of the total sales price up to $250
5% for the portion of the total sales price greater than $250
Kitchen 15%
Luggage & Travel Accessories 15%
Major Appliances 8%
Music 15%
Musical Instruments 12%
Office Products 15%, except 8% for Calculators
Outdoor Power Tools 15% for items with a total sales price ≤ $500
8% for items with a total sales price > $500
Outdoors 15% except 8% for Hunting Trail Monitors, Binoculars, Telescopes, Spotting Scopes, and Night Vision Goggles
Personal Computers 6%
Pet Supplies 15%
Plumbing, Heating, Cooling & Ventilation 10%
Shoes, Handbags & Sunglasses 15%
Software & Computer Video Games 15%
Sporting Goods 15%
Tires & Wheels 10%
Tools & Home Improvement 15%, except 12% for Base Power Tools
Toys & Games 15%
Video & DVD 15%
Video Game Consoles 8%
Video Games 15%
Watches 15% for the portion of the total sales price up to $1,500
3% for the portion of the total sales price greater than $1,500
Everything Else 15%

Total sales price includes item price as well as shipping and handling, gift wrap and other charges.

Walmart Fulfillment Services fees

Shipping with WFS costs 15% less* than the competition, on average. You can ship and store any amount of inventory you choose, without minimums or maximums.

*Fulfillment cost per item, on average. Walmart first-party data, December 2023-March 2024.

Standard fulfillment fee

An item is considered standard when it meets these criteria:

  • Unit weight is less than or equal to 150 lb., including packaging
  • Longest side is less than or equal to 108 inches, including packaging
  • Longest side + girth* is less than or equal to 165 inches, including packaging

* Girth = 2*(width + height in inches)

For units that weigh less than 1 lb., use the unit weight to determine the fee.

If your unit weight is between 1 lb. and 150 lb., use the unit weight or dimensional weight, whichever is greater. The dimensional weight is equal to the unit volume in inches (length x width x height) divided by 139.

Add 0.25 lb. for packaging materials to calculate the final shipping weight. Round up to the nearest pound.

Shipping weight Fee
≤ 1 lb. $3.45
2 lb. $4.95
3 lb. $5.45
4–20 lb. $5.75 plus $0.40 for each lb. > 4 lb.
21–30 lb. $15.55 plus $0.40 for each lb. > 21 lb.
31–50 lb.* $14.55 plus $0.40 for each lb. > 31 lb.
≥51 lb.* $17.55 plus $0.40 for each lb. > 51 lb.

*Heavier items may require more than two days for delivery because they’re shipped using ground transportation.

Additional fulfillment fees for standard items only

Type of fee Fee
Apparel Your item is an article of clothing. Add $0.50
Hazardous materials Your item is or contains a chemical, aerosol, pesticide or battery. Add $0.50
Retail price less than $10 Your item is priced under $10. Add $1
Oversize Your item meets at least one of these criteria:

  • Longest side greater than 48″ and up to 96”
  • Median side greater than 30″
  • Longest side + girth greater than 105″ and up to 130”
Add $3
Your item meets at least one of these criteria:

  • Longest side greater than 96″ and up to 108”
  • Longest side + girth greater than 130″ and up to 165”
Add $20
The unit weight also starts at 90 lb. when determining the fulfillment fee.

Big & bulky fulfillment fee

An item is considered big & bulky when it meets at least one of these criteria:

  • Unit weight is between 150 lb. and 500 lb., including packaging
  • Longest side is greater than 108 inches and up to 120 inches, including packaging
  • Longest side + girth* is greater than 165 inches, including packaging

* Girth = 2*(width + height in inches)

Use the unit weight and round up to the nearest pound to calculate shipping weight.

Shipping weight Fee
Up to 500 lb. $155 + $0.80 per lb. > 90 lb.

Fixed monthly storage fee*

The storage fee is the cost of storing your items at a Walmart fulfillment center. It’s based on the volume of the product being stored and the length of time. Unit cubic feet is equal to the unit volume in inches (length x width x height) divided by 1,728.

Length of time Fee
January–September $0.75 per cubic foot per month
October–December
(peak season)
$0.75 per cubic foot per month for items stored for fewer than or up to 30 days. Add $1.50 per cubic foot per month for items stored for more than 30 days.
>12 months Up to $7.50 per cubic foot per month

*Price is based on a 30-day calendar month.

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