Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

Soar to the top of Google search results. Grow your Marketplace sales.

Marketplace sellers see an average of 4:1 return on ad spend through seller-funded SEM.*

*Walmart first-party data, YTD FY25 and Q3 FY25

Promote your listings through Google Shopping Ads and reach customers searching for products like yours.

Instant
discoverability

Drive traffic to new or under-performing listings.

Unlock Google’s
audience

Reach customers searching and shopping on Google.

Easy
access

Create your first campaign in just a few simple steps.

Strategic expansion, faster results

Enjoy a frictionless process

  • Set up campaigns in Seller Center
  • Prioritize items with our proprietary recommendations
  • Add items in bulk—up to 1,000 at a time
  • Track performance with interactive data visualizations

Case studies

See how sellers like you are leveling up with SEM

Watch how medical equipment manufacturer Drive Medical uses SEM to drive off-platform traffic to their Walmart.com listings and yield an impressive ROI.
Watch how medical equipment manufacturer
Drive Medical uses SEM to drive off-platform
traffic to their Walmart.com listings and yield
an impressive ROI.
“We have seen 5x return on our investment.”
Ritu Jani
Senior Director of Business Development, Drive Medical 
read this post
Watch how medical equipment manufacturer Drive Medical uses SEM to drive off-platform traffic to their Walmart.com listings and yield an impressive ROI.
Learn how Travelhouse, a seller of
affordable luggage sets, boosted
visibility and conversion with the help
of SEM and Walmart Fulfillment Services.
read this post
Watch how medical equipment manufacturer Drive Medical uses SEM to drive off-platform traffic to their Walmart.com listings and yield an impressive ROI.
By driving traffic from external sources,
we’ve enhanced our product visibility,
allowing us to connect with more outdoor
cooking enthusiasts. This not only boosts
our sales but also strengthens our brand
presence in a competitive market.
Chenyu Zhu
CEO, KingChii
read this post
Watch how medical equipment manufacturer Drive Medical uses SEM to drive off-platform traffic to their Walmart.com listings and yield an impressive ROI.
Learn how Dobest, a seller specializing
in lawn and garden equipment,
grew traffic and increased GMV after
launching Walmart SEM campaigns.
Chenyu Zhu
CEO, KingChii
read this post

Learn how

Your listings are waiting to be discovered

Use our how-to guide to get started with SEM today!

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.