Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

Soar to the top of Google search results. Grow your Marketplace sales.

Marketplace sellers see an average of

4:1 Return on Ad Spend*

* Walmart first-party data, Feb–Oct 2023.

Promote your listings through Google Shopping Ads and reach customers searching for products like yours.


Drive traffic to new or under-performing listings.

Unlock Google’s

Reach customers searching and shopping on Google.


Create your first campaign in just a few simple steps.

Strategic expansion, faster results

Enjoy a frictionless process

  • Set up campaigns in Seller Center
  • Prioritize items with our proprietary recommendations
  • Add items in bulk—up to 1,000 at a time
  • Track performance with interactive data visualizations

Designed to maximize performance and drive your business forward

Leveraging the power of AI algorithms, Walmart’s SEM platform…

  • Predicts revenue, demand, and seasonal fluctuations
  • Scrutinizes historical sales data and current market conditions
  • Optimizes and refines bidding strategies

Learn how

Your listings are waiting to be discovered

Use our how-to guide to get started with SEM today!

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