Search Engine Marketing (SEM)
Soar to the top of Google search results. Grow your Marketplace sales.
Marketplace sellers see an average of 4:1 return on ad spend through seller-funded SEM.*
*Walmart first-party data, YTD FY25 and Q3 FY25
Promote your listings through Google Shopping Ads and reach customers searching for products like yours.
Instant
discoverability
Drive traffic to new or under-performing listings.
Unlock Google’s
audience
Reach customers searching and shopping on Google.
Easy
access
Create your first campaign in just a few simple steps.

Strategic expansion, faster results
Enjoy a frictionless process
- Set up campaigns in Seller Center
- Prioritize items with our proprietary recommendations
- Add items in bulk—up to 1,000 at a time
- Track performance with interactive data visualizations