Search Engine Marketing (SEM)
Soar to the top of Google search results. Grow your Marketplace sales.
Marketplace sellers see an average of
4:1 Return on Ad Spend*
* Walmart first-party data, Feb–Oct 2023.
Promote your listings through Google Shopping Ads and reach customers searching for products like yours.
Instant
discoverability
Drive traffic to new or under-performing listings.
Unlock Google’s
audience
Reach customers searching and shopping on Google.
Easy
access
Create your first campaign in just a few simple steps.
![A man's hands are typing on a laptop keyboard, using a laptop. notebook laptop white screen mockup](https://marketplace.walmart.com/wp-content/uploads/2023/11/SEM_Laptop_Mock_01a-scaled.jpg)
Strategic expansion, faster results
Enjoy a frictionless process
- Set up campaigns in Seller Center
- Prioritize items with our proprietary recommendations
- Add items in bulk—up to 1,000 at a time
- Track performance with interactive data visualizations
![SEM-ai](https://marketplace.walmart.com/wp-content/uploads/2024/04/SEM-ai.png)
Designed to maximize performance and drive your business forward
Leveraging the power of AI algorithms, Walmart’s SEM platform…
- Predicts revenue, demand, and seasonal fluctuations
- Scrutinizes historical sales data and current market conditions
- Optimizes and refines bidding strategies