Walmart Brand Portal
Your one-stop hub to manage your brand & intellectual property rights.
Already have a Walmart Brand Portal account? Sign in here.
Secure your brand & strengthen your presence on Walmart.com.
Manage
- Register as many new brands as you’d like*
- Take control of multiple types of claims
- Invite authorized users
Protect
- Submit intellectual property claims using a simple form
- Easily track their progress
Empower
- Ensure your brand’s content is consistent, accurate, and up to date with Brand Portfolio
- Assign ownership rights and update privileges to an acting brand owner and authorized resellers
*An active trademark registration with the USPTO is required for each brand.
HOW TO REGISTER
Simply use your Seller Center credentials to create a Brand Portal account. After signing up, you’ll be able to navigate between both platforms using one set of credentials.
1.
Click “Register” on the Brand Portal page.
2.
Select “Use Seller Center Account” and enter your Seller Center credentials.
3.
Submit your Company Profile and Brand Details to complete registration.
LEARN MORE
Ready to take ownership of your brand?
Use our how-to guide to get started with Brand Portal today!
