Seller Success Formula
Whether you’re starting small like our founder Sam Walton did more than 60 years ago, or you’re joining us during a time of growth, you have a home on Walmart Marketplace.
We’ve built a strong foundation so businesses of any size can continue building with us. You can begin by making sure you check these fundamental must-haves off your list.
A proven guide just for you.
Following this framework can lead you to your first sale faster. Understand what’s most important to your success and tap into an ecosystem of solutions that help you get started and keep going.
Step 1: Catalog & assortment
The best way to kick off your journey on Walmart Marketplace is by offering a complete assortment to your customers. After all, one of the reasons millions prefer to shop at Walmart is the variety of products they can choose from. Once you’re uploading items to your catalog, double check to make sure you didn’t forget to add any SKUs.
Already want to take it to the next level? There’s a dashboard for that!
Assortment Growth dashboard
Expand your reach with features that help you discover the most-searched items across categories you sell in. Or view in-demand products and brands in categories you may not already sell in.
Step 2: Strong catalog content
Even the most popular items on Walmart.com are only as successful as the content included on their listings. Details like product titles, descriptions, and images can make all the difference in whether a customer chooses to buy.
Not sure where to start? We get it, you want to get something this important just right. With help from this dashboard, you’ll understand exactly what it takes for your catalog content to be in peak condition.
Listing Quality dashboard
Remove the guesswork from optimizing your listings and build top-performing item pages. Pay attention to your Content Score to know whether you need to make additional updates to your listings.
Pro tip
When editing an item, look out for AI-powered content suggestions! This feature is designed to save you time and make the most impact with your optimizations.
Step 3: Competitive prices
Today, shoppers have endless online marketplaces to choose from. Shoppers from all income levels know that prices vary, and finding the best deal requires research. That’s why prioritizing competitive prices is key to reaching smart buyers. When your Walmart Marketplace pricing strategy is strong, your items will be well positioned to win the Buy Box, attract more customers, and drive conversion.
You’re not alone when it comes to executing this critical area of your business. Save time and take your strategy up a notch with these tools.
Pricing Insights
Monitor pricing performance and adjust as needed in this easy-to-use dashboard.
Repricer
Keep your offers competitive and adjust your pricing automatically based on rules you set.
We manage over 13,000 SKUs which is too much for one person to manage and Repricer allows us to take all the labor out of it and do it automatically.
Adam Greenberg, Shop the King
Step 4: Fast & free shipping
What do shoppers want just as much as your products? They want them delivered fast and for free. It may seem simple, but we understand the feasibility of offering this to customers can vary from business to business.
That’s why Walmart Marketplace offers a number of options that can help you deliver orders within two days or less.
Walmart Fulfillment Services (WFS)
Send us your inventory and we’ll handle the rest. Pricing’s simple: You pay for items we store, pick, pack, and ship. No setup, monthly, or hidden fees to look out for. Plus, with no minimum or maximum inventory requirements, you have full control of your business.
Walmart Fulfillment
Services (WFS) costs
15% less*
than most competitors1.
Seller-fulfilled solutions
Our Expedited Delivery program can help you deliver orders in three days or less. Plus, Shipping Templates and discounted shipping labels help you provide an outstanding customer experience.
Seller-fulfilled items moving
to TwoDay delivery showed a
20% GMV
lift on average2.
* Fulfillment cost per item, on average. 1 Walmart first-party data, January 2024 – June 2024. 2 Walmart first-party data, February – May 2024.
Step 5: Visibility & exposure
Now that you’ve taken action to help your products be at their best, there’s even more you can do to show them off. Drive extra traffic to your listings thanks to valuable performance data or invest in paid advertising. Whether your goal is to increase discoverability among Walmart shoppers or expand your audience across the internet, you have options.
Search Insights
Tap into metrics that help you understand the performance of top items in your catalog. Then, leverage actionable insights to optimize search rankings.
Advertising dashboard
With Walmart Connect you can help increase conversions by reaching ready-to-buy customers on Walmart’s site and app.
Or use Search Engine Marketing to drive new traffic to your Walmart.com listings using Google’s audience. Marketplace Sellers see an average of 4:1 Return on Ad Spend through Seller-Funded SEM3.
Sellers who advertised with Walmart Connect during the first five months of 2024 generated, on average, 6.6x the GMV of sellers who did not4.
3 Walmart first-party data, February – October 2023. 4 Walmart first-party data from February – June 2024. Includes sellers with ad spend during this time period.
Follow the path and you won’t look back.
Congratulations on taking the first steps toward building your own foundation for selling on Walmart.com. This is a major milestone worth celebrating. Keep up the momentum!
This is only the beginning. There are plenty of additional resources available for those looking to continue moving the needle. Sound like you? Your next stop is Marketplace Learn—search for any of these topics and find a library of helpful information. Not sure where to start? Check out these recommended guides.
