Stay ahead of the competition with the Walmart Marketplace Repricer tool
Customers can count on everyday low prices on Walmart.com, and now you can manage your pricing more efficiently by letting the Repricer help. This automated-pricing tool helps you stay ahead of the competition in a world where online prices are constantly changing. Getting started is easy: Just define your strategy, set pricing thresholds for the items of your choosing, and let the Repricer manage select listings automatically. Best of all, it’s free!
Every Day Low Price— Automated
Keep your catalog attuned to the Every Day Low Price, increasing your price competitiveness versus the Buy Box winning offer and other websites.
Choose or Build Your Own Strategy
You can choose from a pre-defined pricing strategy or make your own, all within the Repricer interface in Seller Center.
Manage Your Competitive Pricing
Stay up to date on varying and unpredictable market conditions to protect your margins when the price changes.
Create a pricing strategy for your items in 4 easy steps:*
- Visit the Repricer dashboard in Seller Center and accept the Terms & Conditions.
- Use the pre-defined Competitive Price strategy or create your own.
- Assign items to a strategy using the bulk spec sheet.
- Review the repricing actions being taken on your items in the Manage Items dashboard and Item Report.
Frequently Asked Questions
Items that already have site traffic and competition either on Walmart.com or other websites benefit most from automated repricing.
The pricing speed varies depending on the repricing strategy rule you chose and the site traffic of an item. For example:
- Buy Box Price Strategy Rule
We reprice after the internal price change signals the winning Buy Box offer. Note that the repricing action may trigger quickly but may take up to four hours to reflect on the site.
- External Price Strategy Rule
We compare external site prices that customers cross-reference when making purchases. If an item is in high demand, we compare data at a higher frequency for faster repricing.
- Competitive Price Strategy Rule
We combine the two above strategy rules so you can compete with whichever price is lowest.
If the competing price for your pricing strategy is lower than your floor price, the Repricer will update your price to the floor price.
Example: if one of your items on the External Price strategy rule has a floor price of $10.00 with a Beat By value of $0.50, but the external site price is at $9.00, your price will change to $10.00 and not any lower.
Although pricing is one of the key factors that help determine a Buy Box winner, Walmart analyzes all attributes of your item listing, in addition to inventory and pricing, when determining the Buy Box winner. It is possible that the lowest-priced offer does not win the Buy Box every time.
The Repricer looks at recent price action to match your competitors’ pricing.