Performance metrics that matter to both sellers and customers

Visit Walmart Marketplace at ETail West

Limited Availability

How Online Marketplaces Affect Sales Tax for Remote Sellers

Offer your products to millions of customers

Marketplace tips for meeting 5 common goals

How VM Express Increased Sales by 80% on Walmart Marketplace

Sell With Confidence

Sell with confidence

Our exclusive Marketplace for select sellers promotes a professional community and experience

Boost Your Growth

Boost your growth

Our tools and resources help you optimize sales to make the most of your Marketplace business

Partner With #1

Expand your reach

Leverage the scale of the world’s largest retailer to reach millions of shoppers

Walmart seller success stories

How it works

Sell your products next to the wide assortment sold by Walmart and other Marketplace sellers

As an approved Walmart Marketplace Seller, you will:

Millions of Walmart customers can’t wait to see what you have in store.

Ready, set, sell on Walmart Marketplace

Ready, Set, Sell

Once approved, complete these 5 steps and start selling!
Application stage


Fill out the application telling us about your business and products
Contract stage


Sign the Retailer Agreement with a Walmart representative
Registration stage


Complete your seller profile and connect your payment account
Onboarding stage


Choose an integration method, add your items and test orders
Go Live stage

Go Live

When you’re ready, we’ll do a final review and then get you selling

Walmart seller success stories

Seller Success Stories

Right now is the best time to partner with Walmart. But don’t just take our word for it…

Learn what other Marketplace sellers have to say about their experience with us.

Turner Cobden

“We found 30 million new customers, and all we are seeing is continued growth for products that we’ve never sold before.”

Larry Velman

“We more than quadrupled the volume monthly. We saw terrific growth on Walmart Marketplace.”

Dave Madoch
Toynk Toys

“We can get new products on Walmart Marketplace and the sales come faster than any other marketplace we are on.”