Pro Seller Program

Pro Seller Program

Earn a mark of excellence and rewards as you scale your business

Unlock your Marketplace potential

Boost visibility

Offers with Pro Seller status stand out among competing listings.

Build trust

The badge lets customers know you consistently provide a great shopping experience.

Drive conversion

Verified credibility makes it easier for you to turn clicks into sales.

Enjoy rewards

Your benefits increase as you grow your business.

Updated eligibility criteria

Metric Rising Seller Advanced Seller Pro Seller
On-time delivery rate* ≥90% ≥92.5% ≥95%
Cancellation rate* ≤2.5% ≤2.0% ≤1.5%
Seller responsiveness rate* ≥90% ≥92.5% ≥95%
NEW Shipping score* ≥5% ≥25% ≥50%
NEW Content score ≥65% ≥70% ≥75%
NEW Price competitiveness score ≥60% ≥60% ≥60%
Orders received More than 100 orders in the past 90 days
Active days Active for at least 90 days
Policy compliance In compliance with all Marketplace policies

*Using Walmart Fulfillment Services can help you meet this requirement.

New program benefits

Benefit Rising Seller Advanced Seller Pro Seller
Pro Seller Badge
Pro Listings 5% referral-fee discount on Pro Listings
that meet fast & free shipping and
competitive price requirements
10% referral-fee discount on Pro Listings
that meet fast & free shipping and
competitive price requirements
Attractive Walmart Capital terms for eligible sellers
Review Accelerator credit
Ship with Walmart discount
Faster payouts

Learn how

Visit Seller Academy

Find out how you can increase your chances of earning the Pro Seller Badge, check your status, and improve specific metrics.

Find out more about the Pro Seller program and get answers to FAQ

Discover how you can earn referral-fee discounts with Pro Listings

*Walmart reserves the right to include or exclude sellers into the Pro Seller program at any time.  Walmart reserves the right to verify eligibility, recalculate, or reassess the incentive benefits earned by the Seller under the Pro Seller program at its sole discretion. Walmart shall not be held liable for any errors or miscalculations that may occur in the process. In the event that Walmart determines that the Seller has received Pro Seller benefits that they were not eligible for or did not earn, Walmart may, at its discretion, offset such amounts from the Seller’s account without prior notice.

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