Listing Quality

Enhance every aspect of your product listings with free recommendations to boost their visibility and attract more customers

Sign up for our September 9th webinar early and be the first to learn about our new free tool that takes your optimization strategy to the next level

Focus on quality and grow your business with top-performing listings

When you list your products on Walmart Marketplace, you’re putting them into a giant storefront with thousands of listings visible to millions of customers at any one time. To make your products stand out, you need to make sure that they have enough detail and information in the right places so when customers search for something, they’ll find your items first. Other elements, like competitive pricing and fast shipping options, help you drive conversion and boost your sales. All these aspects combine to give you a holistic view of how to achieve top-performing listings: the optimization triangle. Continuously improve your content, offer and performance to stay ahead of your competition.

Gain more
product visibility

Listings with better content and fast shipping options naturally get more traffic and prioritization for Walmart marketing campaigns.

Improve your
conversion rate

Detailed product descriptions, a faster delivery promise, and lots of customer reviews turn browsers into shoppers and drive an organic lift in conversion.

Minimize returns and gain repeat business

High-quality content item pages make it easier for customers to purchase your products confidently, resulting in fewer returns and more positive reviews.

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Understand how to optimize your listings effectively

At Walmart, we look at 4 factors that determine your listing quality score: content, offer, ratings & reviews and post-purchase quality. The higher the score, the better the chance your listing gets noticed and you make a sale. You can directly influence the score by improving your listing content, making your offer more competitive and consistently hitting all the performance metrics. Ratings and reviews are based entirely on customer feedback and how they rate the overall shopping experience.

Factors that determine your listing quality score:


How descriptive is your listing?

Be sure to have clear Titles, Descriptions, Images and Attributes for all your listings.


How competitive is your offer?

We look at item price, delivery speed, cost effective shipping options, in-stock rates and available inventory.


How great is your customer experience?

Pay attention to the seller Order Defect Rate (ODR), adherence to seller policies and standards, and provide prompt customer response.

Ratings & Reviews

What are your customers saying?

Customer feedback is integral to improving your search rankings, which can be generated organically or through special programs.

Upcoming Tool Alert

Listing Quality Dashboard

Having the right data and knowing what to do with that information can make all the difference in having an unproductive item listing and a highly successful one. Our upcoming free Listing Quality Dashboard will not only show you insights on where your listings need improvement but will give you the tools to make those changes quickly and easily.

Look for the Listing Quality Dashboard in Seller Center soon!

Apply the Rules

What makes a quality listing on

Make sure you’re selecting the right category and apply the best keywords to improve search performance. Utilizing a clean & concise title while specifying relevant attributes will ensure your products register when customers use product filters to search. Highly detailed product descriptions, multiple high-resolution professional pictures, and even the inclusion of rich media such as product videos will help your product stand out visually. Customer feedback helps your product stand out in search, while promising fast & free shipping such as Walmart TwoDay or ThreeDay will lend credibility to your product and make the customer feel confident about making a purchase.

Learn more about listing quality