Pro Seller Badge

Stand out as a Pro Seller

The Pro Seller Badge is a mark of excellence given to top-performing Walmart Marketplace sellers.

Use this link to visit the Pro Seller Badge page in Seller Center and view your status.

*Walmart reserves the right to change the program at any moment without notice.

Build trust and drive conversion when
you become a Pro Seller on Walmart Marketplace

With thousands of sellers on Walmart Marketplace, standing out as a reliable choice is important. To help you succeed even more, we’ve introduced the Pro Seller Badge to highlight top-performing Walmart Marketplace sellers. Qualified sellers are recognized for good performance, and customers can take the guesswork out of online shopping—it’s a win-win.

Boost exposure & drive conversion

Offers with a Pro Seller Badge are designed to be eye-catching in search results and increase visibility.

Gain customers’ confidence

Let the badge do the talking. Each Pro Seller Badge lets customers know you consistently provide great shopping experiences.


Make sure you meet the following criteria in order to be automatically eligible for our Pro Seller Badge. Walmart will grant badges to sellers’ entire catalogs accordingly (no applications necessary).

Pro Seller Badge criteria:

  • Seller-Accountable On-Time Delivery: ≥95% in the last 90 days
  • Seller-Accountable Cancellations: ≤1.5% in the last 90 days
  • Seller Response Rate: ≥95% in the last 30 days
  • Actual vs. Promised Delivery: ≤2 calendar days difference
  • Weekend Delivery: Saturday and/or Sunday delivery enabled
  • Lag Time: ≤1 business day lag time on entire catalog
  • Orders: more than 250 in the last 90 days
  • Seller is active for at least 90 days
  • No violations of Trust & Safety or Performance Standards

Pro tip

From shipping and delivery to customer service and more, take your standards to the next level with Walmart Fulfillment Services (WFS) and help boost your chances of meeting the Pro Seller Badge and Pro Listings criteria.

Once you’ve obtained the Pro Seller Badge, your offers become Pro Listings eligible when the below criteria are met.

Pro Listings criteria:

  • Competitive price
  • Fast shipping in 3 days or less

Criteria can be monitored in the Listing Quality Dashboard. Sellers must consistently comply with Walmart Marketplace policies.

How to check your status

You can see your Pro Seller Badge status at any time in Seller Center. Whether you are badged or need to improve specific metrics, you’ll find all the details here:

  1. Under Analytics & Reports, select Growth Opportunities.
  2. Navigate to the Listing Quality Dashboard.
  3. View the Pro Seller Badge section.

*Walmart reserves the right to change the program at any moment without notice. 

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