Stand out as a Pro Seller
Introducing a new badge for top-performing Walmart Marketplace sellers
Use this link to visit the Pro Seller Badge page in Seller Center and view your status.
Build trust and drive conversion when
you become a Pro Seller on Walmart Marketplace
With thousands of sellers on Walmart Marketplace, standing out as a reliable choice is important. To help you succeed even more, we’ve introduced the Pro Seller Badge, a mark of excellence given to top-performing Marketplace sellers. Sellers are recognized for good performance, and customers can take the guesswork out of online shopping—it’s a win-win.
Boost exposure & drive conversion
Offers with a Pro Seller Badge are designed to be eye-catching in search results and increase visibility.
Gain customers’ confidence
Let the badge do the talking. Each Pro Seller Badge lets customers know you consistently provide great shopping experiences with on-time delivery and free returns.
Make sure you meet the following criteria in order to be eligible for our Pro Seller Badge. Walmart will automatically grant badges to sellers’ entire catalogs accordingly (no applications necessary).
- Listing Quality Score must be at least 50% for 60% or more of your trending items
- Delivery defect rate of 10%*
- A cancellation rate of 1% or less
- 100% of your items offer free online and in-store returns
Criteria can be monitored in the Listing Quality Dashboard. Sellers must consistently comply with Walmart Marketplace policies.
* Temporary adjustment, usually 5% or less
Why Listing Quality matters
Learn more about what contributes to your Listing Quality Score. An optimized listing works together with other important factors to determine your Pro Seller Badge status.
How to check your status
You can see your Pro Seller Badge status at any time in Seller Center. Whether you are badged or need to improve specific metrics, you’ll find all the details here:
- Under Analytics & Reports, select Growth Opportunities.
- Navigate to the Listing Quality Dashboard.
- View the Pro Seller Badge section.