Sell from India

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Shuru karo apna global business par

आइए बढ़ाए अपना कारोबार, बने Walmart परिवार

*Conditions apply.

Join Marketplace

Limited-time offer: get up to 50% off referral fees and Walmart Fulfillment Services for 90 days.*

The best time to grow with Walmart Marketplace is now

आइए बढ़ाए अपना कारोबार, बने Walmart परिवार

Shuru karo apna global business par

The best time to grow with Walmart Marketplace is now

Limited-time offer: get up to 50% off referral fees and Walmart Fulfillment Services for 90 days.*

*Conditions apply.

Start your Marketplace journey and offer your products on

Get the tools and support you need to sell on a global scale.

Market expansion
Increase your brand visibility and reach millions of U.S. customers where they love to shop for products like yours.

No hidden fees or SKU limits
Sell on one of the fastest-growing eCommerce platforms with no monthly or setup fees—just pay a reasonable referral fee per item sold.

Simplified cross-border trade
Leverage the expertise of America’s national brand to get the tools and support you need to sell globally.

Simple onboarding
Signing up for a seller account only takes a few minutes, and you can create your account with Indian documents—no US tax ID needed.

Easy payouts
Get your payout in INR in your Indian bank account through our partnership with Payoneer and PingPong.

Seamless shipping
Whether you need an end-to-end fulfillment solution, or prefer to work with a preexisting provider, we have the flexibility you need.

Customers in the U.S. are shopping for products in your category

As one of the world’s largest omni-channel retailers, our customers know they can shop on for anything they need. Sell on to meet the demand.

Success Stories

Jaipur Art Jewellery

Alka Agrawal
Head of Business Development

KD Sports & Fitness

Dhyan Ganatra
Founder and CEO

Mesmerizing Merchandise

Subhojit Bose
Founder and CEO

Success Stories

Subhojit Bose
Founder and CEO, Mesmerizing Merchandise

Walmart Fulfillment Services has helped us a lot. It’s a cost-effective fulfillment service that’s helping us fulfill our orders for U.S. customers.

Alka Agrawal
Head of Business Development, Jaipur Art Jewellery

We started receiving orders within a few days after our stock reached [Walmart] warehouses. Walmart is one of the leading marketplaces in the US, and we are very positive to sell our products here to provide a very good buying experience to the customers in US.

Dhyan Ganatra
Founder and CEO, KD Sports & Fitness

We’ve grown leaps and bounds. I would like to thank the Walmart support team in India. They’ve given us great insights and tremendous support. We see Walmart as one of our top marketplaces.

Walmart makes selling in the U.S. as simple as selling in India

With one of the world’s largest supply chains, shipping is simple and stress-free on Walmart Marketplace U.S., whether you ship yourself or use our end-to-end fulfillment solution.

Walmart Fulfillment Services

Walmart Fulfillment Services (WFS) offers end-to-end fulfillment—including storage, packing, shipment, and returns—with no minimums or maximums. And, for a limited time, get up to 50% off fulfillment services.*


Already have a shipping solution that works for you? Walmart’s flexible platform allows you to use any shipping service provider that meets the requirements for shipping and returns.

You can also save on shipping by taking advantage of lower rates from shipping partners like FedEx through Ship With Walmart (SWW). If you’re interested, click here.

Selling on Walmart Marketplace U.S.

  • Supporting documents that verify your business name and address (such as bank statements or utility bills)
  • History of marketplace or eCommerce success
  • Return shipping address in the US
  • Payment processor through Payoneer or PingPong

Sole proprietor: GSTIN

Partnership, private limited, limited, public limited: 1) GSTIN 2) Country of Incorporation (COI) Certificate or Articles of Association

Hindu Undivided Family (“HUF”): Unable to register on Walmart Marketplace

Check out our Getting Started page to learn how to register for your seller account. Please note, sellers in India who do not have a US tax ID should click “no” when prompted during the business verification step. You will be prompted to submit proof of business documentation instead.

Per compliance regulations, you are required to have a U.S. address where returns can be sent if needed. If you don’t have a U.S. address, the Walmart BD team can help you make introductions to service providers.

There are few categories where sellers must need UPC/ISBN/EAN/GTIN codes in order to list items on like toys, books, branded items, etc. Some handmade/handcrafted items can qualify for sale on without codes. You can raise a partner support case from your seller account and request for UPC/GTIN exemption.

Sellers pay a referral fee (also referred to as a commission rate) for each product sold on Walmart Marketplace. The referral fee is calculated as a percentage of the gross sales proceeds from the sale of each product, which is set based on the product type assigned to your item. More details about referral fees can be found in our Seller Help guide.

Walmart Marketplace has the tools for scale any business needs to grow.

Walmart Connect

Walmart Connect drives traffic, interest, and awareness to a seller’s catalog by putting products in the places customers are most likely to look. To learn more, check out the Advertise with Sponsored Search from Walmart Connect help article.


Walmart’s free automated pricing management tool helps you save time and stay ahead of the competition by automatically adjusting prices to match the market. To learn more, check out the Repricer: Overview article.

Walmart Fulfillment Services (WFS)

WFS is our cost-effective, end-to-end fulfillment solution that covers storage, shipment, packing, picking, returns, and customer service.

For more information about WFS for international sellers, check out our WFS International Sellers page.

Listing Quality Dashboard

The Listing Quality Dashboard helps you optimize your listings to drive sales and growth by providing actionable insights on your catalog.

For more info, see our Listing Quality & Rewards Dashboard page.

Review Accelerator

This tool strengthen your catalog’s appeal by helping you encourage customers to add authentic reviews to your items.

To learn how to enroll, check out this article.

You are responsible for duties and import taxes. Walmart is not the importer of record.

No, Walmart does not. If you’re a US entity with an EIN, you should act as the ultimate consignee. If you don’t have an EIN, you’ll need to name another business.

No, our preferred carriers can only pick up from a US warehouse. Work with a freight forwarder or your own carrier to schedule a delivery from the port to your assigned WFS facility.

You must use GTIN or UPC for WFS labels. Walmart’s Prep Services program allows you to outsource inventory preparation to WFS for a small fee. It’s a great option if you lack the time, infrastructure or available labor to prepare your Walmart-fulfilled items correctly and consistently. For a limited time, new sellers can save up to 50% off prep services and other fulfillment fees through New-Seller Savings.

New-Seller Savings is a limited-time Walmart Marketplace promotion exclusive to eligible domestic and international sellers. When you start selling on after January 23, enjoy up to 50% off referral fee rates for up to 90 days.

New sellers can take advantage of the full 50% off by participating in Walmart’s programs for shipping, advertising, and pricing:

New sellers also get access to 50% off Prep Services, 50% off storage fees, and 25% off fulfillment fees for 90 days when they send their first shipment to a WFS fulfillment center by July 31.

To learn more, check out the New-Seller Savings page.

*Conditions apply. Valid while offer lasts.

You bring great products. We bring millions of customers.

Join our community of professional sellers today!

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