More to discover. More to collect.
Collectors are always looking for the next find. Walmart Marketplace helps your assortment show up where discovery, fandom and everyday shopping come together.
New to Marketplace?
Already a seller? List collectibles.
8%
Enjoy competitive 8% referral fees, with rates as low as 2.35% on higher value sales*
30% of U.S. adults purchased a collectible in the last year**
*Conditions apply. Referral fees are 8% on the first $2,500 of each item’s sale price and 2.35% on the portion above $2,500. To receive the 8% and/or 2.35% Referral Fee, Seller must complete the onboarding Walmart Collectibles Program Survey and be accepted to sell collectible items.
** US: purchases in past 12 months, 2025 Collectibles. Source: Mintel, Online Resale Platforms – US – July 2025.
Why Walmart Marketplace. Why now.
Where collectors already shop
Be one of the first to tap into a new and growing market for collectibles on Walmart Marketplace. Right now, millions of customers are shopping on Walmart Marketplace—make sure it’s your items they see first.
Built for discovery
Rich product content and search experiences help you stand out by highlighting the attributes collectors value most, like grade, condition, rarity and release timing.
Ready for every launch
Preorder capabilities and Walmart Fulfillment Services (WFS) help you meet high demand, from product drop to doorstep.
Brand integrity and safety
Protect your brand and build customer confidence. Walmart gives you tools to manage brand rights, returns and disputes. Our enhanced vetting process and fraud-detection capabilities make Walmart Marketplace a trusted destination for collectibles.
Our investment in Collectibles
We’re building the tools, experiences and capabilities to help you grow with Walmart Marketplace.
Preorders
Build buzz before launch with Preorder, helping you to reach eager customers and start driving sales before eligible products officially release.
Collector-first discovery
Help collectors find what they’re after. The new Collectibles destination on Walmart.com lets shoppers explore collectibles by sets, creating more ways to discover your assortment.
Improved packaging
Collectibles fulfilled by WFS now receive added protective packaging to help preserve their condition through delivery.
More control over returns
Choose return options that work for your eligible toys, from final sale to 14- or 30-day returns. Trading cards and comics remain final sale.
Richer product details
Show collectors more of what matters, including condition, grading and release information. Expanded item attributes help customers shop with confidence and give your items more ways to stand out.
Collectibles experience now available for Toys
Bring more of the collectibles shopping experience to eligible toys.
Tracked Envelope
Tracked Envelope makes it more affordable to send eligible lightweight items like trading cards, with tracking visibility and up to $25 in seller protection.
Trust starts with vetted sellers
Collectors care about authenticity, condition and credibility. That’s why Collectibles is a gated Walmart Marketplace program.
Seller vetting
Seller reviews help maintain a trusted marketplace for collectors and approved sellers.
Condition and grading
Detailed condition and grading information help collectors shop with confidence.
Brand Portal
Walmart Marketplace helps you protect your brand and manage the customer experience with tools like Brand Portal, a hub for managing your brand and intellectual property claims.
Packaging standards
Walmart Fulfillment Services (WFS) packaging standards help protect eligible collectibles throughout fulfillment.
Seller spotlight
“As a collectibles seller, standing out in a competitive category is essential, and Walmart Connect has helped us reach highly relevant customers at scale.”
Mike Moreno
Owner, Ace of Bricks
Increased product visibility
Drove more traffic
Supported key launches and seasonal promotions
“Everything starts with community at Pudgy Penguins, and Walmart.com lets us move at the speed our huddle expects. When demand spikes around a new drop, we can get in front of our fans fast, with Walmart delivering to almost every U.S. household within hours. A Pudgy plush can go from just spotted to in your arms the same afternoon.”
Neli Childers
Head of Licensing and Retail Development, Pudgy Penguins
Reached fans quickly during high-demand drops
Expanded reach across the U.S.
Supported fast delivery to customers
“Walmart Marketplace has become a crucial channel for expanding our reach within the collectibles community. We’ve been really impressed by Walmart’s investment in seller tools, fulfillment solutions and advertising.”
Chris Martin
Collectible City
Expanded reach with collectors
Tapped into seller tools and fulfillment
Used advertising to support growth
“One of the most exciting things for us this year has been our growth on Walmart Marketplace. We’ve sold a meaningful number of graded comics there already and have seen strong demand from collectors looking for trusted, authenticated books.”
Gene Miguel
CEO & Co-Founder, Shortboxed
Grew graded comic sales
Saw strong collector demand
Reached customers looking for authenticated books
Frequently asked questions
Collectibles is growing quickly on Walmart Marketplace, and there’s still plenty of opportunity ahead. Join now to build momentum, expand the assortment and help shape the experience as the category grows.
Collectibles is an approval-only category, with requirements that may vary by product type. Applicants should be prepared to verify their business,
Walmart Marketplace has no setup or monthly fees. Approved collectibles sellers currently pay an 8% referral fee on completed sales, subject to applicable terms.
Return eligibility and windows vary by product type and Walmart policy. Seller-fulfilled sellers can manage eligible returns through Seller Center. For eligible inventory fulfilled through WFS, Walmart can handle customer support and returns.
Some sellers may have access to preorders for qualifying launches. Fill out a quick intake form to find out if you’re eligible to offer preorders for new releases and collector demand.
Our approval-only program helps create a qualified seller environment, while tools like Brand Portal help sellers protect their brands. Sellers can also manage eligible return settings, all while selling on a marketplace customers know and trust.
Let’s grow together!
Connect with our team to learn how Walmart Marketplace can help grow your business.
New to Marketplace?
Already a seller? List collectibles.
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