Customer comfort is always the top priority for Westin Trends, but import challenges made it hard to scale operations and grow sales. Transit was tough on bulky items like their best-selling Adirondack chairs—leading to damaged inventory and delayed deliveries—while high import fees and supply chain inefficiencies cut into profits. So, they looked to Walmart Cross Border: Imports for support.
“We have two warehouses, but it’s challenging on the supply chain side. We weren’t able to hit two-day shipping, and our bulky items are very easy to damage and difficult to handle—even inside the warehouse.”
Neil Jiang,
CEO, Westin Trends
GOALS
Simplify imports
Reduce shipping costs
Deliver orders faster
Walmart Cross Border: Imports handles every step of the process, from the port of origin all the way to Walmart Fulfillment Services (WFS) centers across the U.S.
After arriving at the fulfillment center, WFS takes care of picking, packing, and shipping their items in two days or less. WFS even handles returns and customer service, so brands like Westin Trends can focus on growing their business.
The Strategic Breakdown
Delivered Faster
Westin Trends harnessed the speed of WFS to offer faster shipping, with much of their catalog now offering delivery in two days or less.
Streamlined logistics
Walmart Cross Border: Imports helped Westin Trends reduce strain on their logistics network, with 80% of import volume now sent through the program.
Boosted profitability
Leveraging Walmart-negotiated shipping rates has allowed Westin Trends to increase profit margins by up to 10%.
Accelerated product availability
Priority port unloading helped Westin Trends decrease post-arrival processing times from up to eight weeks to 10-12 days.
Simplified management
Westin Trends manages the entire imports process, tracks shipments, and views accurate inventory counts in Seller Center.
Results
Up to 10% increase
in profit margins
80% of volume
shipped through Walmart Cross Border: Imports
Data provided by Westin Trends, 2025
“With WFS, you have faster shipping, better brand visibility, better conversion. It lets us focus on growth instead of chasing boxes.”
Tom Castillo,
eCommerce Director, Westin Trends
Walmart Cross Border: Imports has given Westin Trends the confidence to offer fast shipping for more items than ever before and the ability to meet customer expectations by delivering on time. They look forward to continuing to grow their business through the program.
Ready to prioritize growth by streamlining international logistics? Walmart Cross Border: Imports is already available in multiple ports in China, India, and Vietnam, with coverage continuing to expand. Sign up for WFS today to get started!
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