Across Walmart Marketplace, more and more sellers are turning to Walmart Connect to reach new customers. Whether they’re established companies, resellers, or new direct-to-consumer brands, these businesses are finding success through advertising with Walmart Connect. That success is fueled by Walmart Connect’s expansive scale, innovative solutions, and AI-powered tools that can help drive smarter growth. In fact, 83% of top Walmart Marketplace sellers advertise with Walmart Connect1, a clear signal that more sellers are leveraging retail media to drive visibility and performance.
These examples spotlight how advertising with Walmart Connect can help you build your brand, increase sales, and reach new customers.
Sweet Hearts found the right customers using smarter advertising
Family-run apparel company Sweet Hearts, led by father-son duo David and Hymie Gindi, has built its success on market research and a sharp understanding of customer intent. Advertising with Walmart Connect helps them turn those insights into measurable growth.
By launching their seasonal campaign early, the Sweet Hearts team used Walmart Connect data to learn which keywords resonated most with shoppers—and updated their strategy based on those insights. The result: a +9% conversion rate.2
“It’s not about pushing a product that a consumer will find, but pushing a product that a consumer is looking for.”
-Hymie Gindi, Sweet Hearts
Sweet Hearts demonstrates how early testing and data-driven optimization can help sellers stay ahead of seasonal demand and reach customers who are ready to purchase.
STS Recycling turned recycled tech into Marketplace success
As a reseller specializing in refurbished electronics, STS Recycling manages a wide and constantly changing product catalog. Walmart Marketplace’s broad reach helps them connect those items with the right customers, but maintaining visibility across categories requires a clear and consistent advertising approach.
STS Recycling uses always-on Sponsored Products campaigns to keep core listings visible year-round. Sponsored Products campaigns can also help new items gain traction on the search terms that matter most, giving the business a scalable way to manage demand across hundreds of products.
Their strategy contributed to an 87% year-over-year increase in GMV3, illustrating how consistent and intentional investment in Walmart Connect can help support sustained growth throughout the year.
“Walmart Connect is a tool that puts the power in sellers’ hands.”
-Tyler Baker, STS Recycling
TruBar connected online and in-store growth
TruBar, a protein bar company, sells their products on Walmart Marketplace and in Walmart stores. They use Walmart Connect to build visibility across the customer journey and amplify their presence.
To drive discoverability, TruBar began with Sponsored Products campaigns and later layered in Sponsored Videos to reach more customers. This strategy drove a 30% month-over-month increase in sales4 and helped strengthen their in-store performance.
“Walmart Connect allows us to close the loop with retail media. From awareness to conversion, we’re able to hit consumers at every point.”
-Natasha Port, TruBar
Ready to spark growth in 2026?
With Marketplace advertisers generating, on average, 7x the sales of non-advertisers5, it’s clear that strategic investment in Walmart Connect can help drive real impact. Leverage Walmart Connect in your 2026 business strategy to help fuel your growth.
1Walmart first-party data, Feb. 1, 2024–Jan. 31, 2025. Top sellers classified based on total sales volume.
2Walmart first-party data, Jul. 22, 2024-Jan. 21, 2025
3Walmart first-party data, February 2024–April 2024 vs. February 2025–April 2025
4Analysis provided by Pacvue, March 2025. Pacvue is an independent third party and not affiliated with Walmart Connect.
5Walmart first-party data, Feb. 1, 2024–Jan. 31, 2025
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