Get your products in front of millions of shoppers filling holiday wish lists
Walmart.com is a top destination for holiday shoppers. Launch your store now so you’re ready to capture peak-season demand.
Do you sell products in the following categories?
Apparel & accessories
Clothing, shoes, kids, tween & teen fashion, handbags, jewelry
Toys & games
Dolls, stuffed animals, kids’ toys, video games, board games, scooters
Electronics
TVs, smart phones, laptops, tablets, e-readers, music players
Kitchen tools
Ice cream makers, blenders, air fryers, hot pots, espresso machines, microwaves
Travel
Luggage, travel accessories, swimsuits, towels, games, automotive, adapters
Home & holiday
Indoor & outdoor decor, holiday string lights, LED lights, projectors, displays
Reach new shoppers during peak seasonal surges—all year long.
Launch your store now so you’re ready for seasonal high-demand events like these.
Ease the stress of holiday shipping with Walmart Fulfillment Services
Leverage one of the world’s largest supply chains to deliver a top-tier fulfillment experience to your customers—including returns and exchanges.
See how family-owned global Italian coffee company Lavazza leveraged Walmart Fulfillment Services to grow their business almost 200% in just a year and a half.
Note: New sellers must add their products to WFS by October 1 for holiday shipping for holiday shipping
*Walmart first-party data, February 2024–January 2025.
NEW-SELLER SAVINGS
Get up to $75,000 in savings when you start selling on Walmart.com*
Sign up now and get up to 75% off base referral fees, plus get credits for advertising and fulfillment to kickstart your growth.
*Offer subject to eligibility criteria, promotional savings will vary by seller. See full terms and conditions for offer details. For full terms and conditions, click here.
**Credits will come as reimbursements for fulfillment services.
***Walmart Connect’s offer is exclusively for new advertisers. See terms for complete details, including eligibility requirements.
An eCommerce ecosystem built with sellers in mind
Transparent,
competitive pricing
Pay zero monthly or set up fees—only pay for what you sell with our competitive referral rates.
Tools to help you grow
Access a suite of solutions for fulfillment, advertising, pricing and more built and shaped with you, the seller, in mind.
Sell beyond the border
We’re creating borderless commerce, making it easier for sellers to tap into Walmart’s global reach.
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