After experiencing a spike in demand for their health-conscious products during the height of the COVID-19 pandemic, iHerb found it challenging to keep up the same momentum in 2021. Upon further review of their business, iHerb identified that their top 1,000 products could be priced more competitively and have a shorter delivery promise.
Case Study
iHerb Grows Sales 85% YoY by Investing in Price, Delivery Time, and Reviews
Background
After experiencing a spike in demand for their health-conscious products during the height of the COVID-19 pandemic, iHerb found it challenging to keep up the same momentum in 2021. Upon further review of their business, iHerb identified that their top 1,000 products could be priced more competitively and have a shorter delivery promise.
We were always unsure how our customer’s shopping habits would look post-COVID-19. But we quickly learned that by continuing to focus on providing a superior price and delivery experience, we can drive impressive year-over-year results.
jung an
iherb ecommerce
marketplace manager
GOALS
Grow sales
Increase traffic & conversion
Improve delivery quality
STRATEGY
iHerb Leveraged Walmart Shipping Templates to optimize their delivery promise with more expedited shipping options like TwoDay delivery.
They Repriced their 1,000 most popular items to stay competitive in the market.
iHerb syndicated their website reviews to Walmart.com.
BIG WINS FOR IHERB
85%
YoY increase
in GMV
46%
boost in
traffic
12%
lift in
conversion
6x
growth in
delivery quality
TAKE AWAYS
With a revamped pricing structure, iHerb reached a new competitive advantage which resulted in a considerable boost in sales.
After expanding TwoDay delivery to new sub-regions, iHerb’s product visibility and traffic on Walmart.com increased immediately.
By syndicating their genuine product reviews, iHerb used their brand advocates to gain trust among new customers.
