1 Onboard like a pro
Get ready for the busiest season of the year by first setting up your account following these steps.
Business verification
Submit details to complete your Seller Profile—you’ll need to provide your tax ID.
Payments
Give yourself the gift of hassle-free transactions by accurately setting up your payment details. Marketplace Learn has a variety of helpful resources. This video specifically shares a step-by-step guide on how to set up your preferred method, payment processors, and more
Finally, you will need to configure your shipping methods and costs. Here is where you will select your preferred returns method and carriers for your budget. This is a crucial step as it allows you to provide accurate pricing, meet customer expectations, build trust, and ensure efficient returns handling.
2 Deck the search results with your items
Listing your items on Walmart.com allows you to make your products available where millions prefer to shop. And a well-rounded catalog can help ensure your products sparkle in the crowd!
You have several options for setting up your catalog. To make sure you choose the best method for your business, we encourage you to explore the following resources:
Get a high-level overview of each item setup method in our Item Setup Methods: Overview Seller Help article.
Prefer visual learning? Watch our item setup Seller Academy video.
Unsure which method is best for you? Our item setup blog post can help you choose.
3 Assemble your team and secure your account
If you have team members that will help you run your Marketplace business, add them to Seller Center. From Admin to Read Only, you can assign different roles and permissions based on their responsibilities.
If needed, head over to the Manage Contacts tab to add, modify, or delete contacts in your organization that handle different parts of your business. We recommend updating this section regularly to ensure you don’t miss essential communications from Walmart.
Pro tip: A contact can also be a distribution list instead of a single individual. Learn more about the required contact types here.
Finally, don’t forget to protect your account by setting up 2-step verification. And make sure every user on your account has unique credentials that link to separate inboxes to avoid account lockouts.
4 Optimize and strategize
With competition even fiercer during the holiday season, it’s important your listings shine. Take control by making sure your item names, descriptions, key features, and images are accurate and optimized.
If you need a refresher on how to help make your listings successful, the following resources found in Marketplace Learn may be of interest.
Learn best practices to optimize your product detail page on Walmart.com here.
Familiarize yourself with Walmart Marketplace’s Image Guidelines & Requirements.
Need to update your item’s content? Learn how here.
Pro tip: Add rich media to your product listings to help improve search results, increase order conversions, and reduce returns.
Once your listings are in tip-top shape, we suggest monitoring your performance and adjusting as needed. The following tools can help you do so with ease.
Repricer
It dynamically adjusts your prices to meet or beat competitor prices, increasing your chance of attracting more customers and winning the Buy Box based on the rules, criteria, or strategy you set.
Assortment Growth
Unlock suggestions of best-selling items to add to your catalog. Product recommendations can be across various categories, brands, and competitive prices so you can make data-driven decisions.
5 Sleigh your shipping strategy
Now that your listings are ready for the holiday rush, make sure you’re ready to spread the holiday cheer! Lean on the power of our world-class supply chain, Walmart Fulfillment Services (WFS), to handle your shipping needs. We will store, pick, pack, and ship orders for you—with no minimums or maximums.
Still need convincing?
WFS sellers see 50% GMV growth* for items with ‘Fulfilled by Walmart’ and ‘2-day shipping’ tags!
*On average. Walmart first-party data, February 2023-February 2024.
If you’d rather manage your own shipping and fulfillment operations, don’t forget the variety of options available to you.
- Here are some tips to take advantage of: Switch your manual templates to automated so you can simplify your self-fulfilled shipping efforts. Automated shipping settings can also help increase your on-time delivery and conversion rates.
- Stand out with fast and free shipping. Our OneDay, TwoDay, and ThreeDay delivery programs help you get more visibility & better conversion on Walmart.com.
- Use Ship with Walmart to cut costs by purchasing discounted shipping labels directly in Seller Center or via API.
Pro tip: Meet holiday demand and save time by purchasing labels in bulk.
6 Drive traffic and boost visibility
With the above checked off your list, it’s time to maximize your sales potential. Whether you’re looking to increase visibility or foster customer loyalty, we’ve got you covered amid the holiday hustle.
- Get your brand and products in front of customers actively searching and browsing Walmart’s site and app using our Sponsored Search advertising tools.
- Want to catch the eye of shoppers searching on Google? Search Engine Marketing (SEM) can help you soar to the top of Search results.
- And finally, once you do make that first sale, turn your customers into repeat shoppers with timely and high-quality responses to their inquiries!
Here’s to a successful start on Walmart Marketplace and a prosperous holiday season! By following this checklist and staying proactive, you’ll set a solid foundation for success, especially during the most important time of the year for Marketplace sellers.
