’Tis the season to prepare for the holidays on Walmart Marketplace, and we have an array of tools designed to help you thrive!
If you’re new to Marketplace, be sure to read our Essential tips for your first 30 days. Then, dive into this handy checklist to make sure your business is holiday ready.
Level up your listings
Stand out and shine bright to win over holiday shoppers.
Leverage the Listings Quality dashboard to make your listings as compelling as possible. Optimizing your listings’ titles, descriptions, and images can help them rank higher in search results and stand out among a sea of options.
- Check your Listing Quality score at the catalog or item level.
- Take the suggested actions provided in the Listing Quality dashboard to boost visibility and performance.
- Monitor your Pro Seller Badge status. The badge lets customers know you consistently provide a great shopping experience and can help turn browsers into buyers.
Offer top-selling products that make the perfect gifts
Data-driven assortment recommendations help you gain a competitive edge.
Boost your business by using the Assortment Growth dashboard to strategically expand your catalog and maintain inventory levels.
- Explore Assortment Growth recommendations for best-selling items across categories you sell in. Select the ones you want and add them to your catalog.
- Enhance your lineup by using Assortment Explorer. Review recommended in-demand items in categories you may not already sell in. Select the ones you want and add them to your assortment.
- Review seasonality and price trends so you can target peak selling windows and optimize your pricing.
- Plan your inventory in advance. Keep tabs on inventory levels, especially for best-selling items.
Monitor your prices and ensure they are competitive to convert holiday shoppers
Price competitiveness is essential during the busiest shopping season of the year.
The Pricing Insights dashboard shows you key pricing metrics and ways to be more competitive.
- View the Competitive Price to track how your price compares to other eCommerce sites.
- Check the Buy Box Price and Buy Box Win Rate for your listings.
- Use Repricer, an automated tool that helps you meet or beat competitors’ prices and win the Buy Box based on the strategy you set.
- Offer Promotions with strikethrough pricing to drive traffic.
- Stand out when you use the Deals dashboard to create Flash Deals and Seasonal Events.
Pro tips for dazzling deals
- Offer at least 20% off or $50 off the comparison price.
- Beat the lowest price in the past 60 days by at least 5%.
Elevate your shipping strategy
Use these tips and tools to enhance your delivery performance.
Shoppers have many options during the holidays, and offering fast delivery can help give you a leg up on the competition.
- Offer OneDay or TwoDay delivery to help boost your search results and enhance conversion.
- Maintain an On Time Delivery rate of over 95% to help enhance customer satisfaction, foster repeat business, and increase sales. Use the Performance dashboard to check your rate and other performance metrics.
- Get discounted shipping labels through Ship with Walmart. You can save up to 25% on USPS shipping labels and up to 30% if you’re a Pro Seller and meet the delivery promise requirements.*
*Conditions apply. Rates are based on standard market rates.
Check shipping, returns, and customer service off your list
Let Walmart Fulfillment Services (WFS) pick, pack, store, and ship holiday orders for you.
- Leverage one of the world’s largest supply chains to unlock fast, reliable shipping.
- Enjoy the flexibility of having no inventory minimums or maximums.
- Cut costs. WFS rates average 15% less than the competition. 1 (This includes Walmart-negotiated prices for Preferred Carriers.)
- Boost your business. Sellers see 50% GMV growth, on average, for items with ‘Fulfilled by Walmart’ and ‘2-day shipping’ tags. 2
1 Fulfillment cost per item. Walmart first-party data, January 2024-June 2024.
2 Walmart first-party data, February 2024-July 2024.
Do you sell on multiple eCommerce sites?
Streamline your fulfillment and sleigh the season with Walmart Multichannel Solutions.
- Use Walmart Multichannel Solutions to consolidate your inventory and fulfill all your orders through Walmart’s best-in-class supply chain.
- Relax and sip some eggnog as Walmart stores, picks, packs, and ships your orders from other channels in plain, unbranded packaging.
- Unlock low storage and fulfillment costs. Multichannel Solutions costs 15% less, on average, than our competitors. 3
- Choose between expedited (2 business day) and standard (3–5 business day) shipping.
- Let Walmart handle your returns or manage them yourself, whichever you prefer.
3 Fulfillment cost per item, on average. Walmart first-party data, January 2024-June 2024.
Importing goods is a breeze with Walmart Cross Border
Transport products from select ports in Asia to Walmart fulfillment centers in the U.S.
Make it a very merry holiday season by tapping into our global imports solution. Walmart Cross Border is a port-to-door ocean freight service that enables you to ship full container loads of goods from select ports in Asia to the U.S. Once your goods arrive in the U.S., we transport them to our fulfillment centers.
- Gain access to Walmart’s first-rate supply chain partners and team.
- Leverage ocean freight shipment for both standard and oversize inventory.
- Enjoy an easy, end-to-end shipment process in Seller Center.
Use Walmart Cross Border to grow your assortment and maximize your holiday sales!
Show customers you’re a Pro
If you’re not a Pro Seller already, the pre-holiday season is the perfect time to earn your badge.
We’ve updated the Pro Seller program to provide exciting new benefits. With the tiered structure, your rewards increase as you grow your business.
- Explore the Pro Seller program and review the new eligibility process.
- Take steps to elevate your customer service, deliver on time, and keep your prices competitive to unlock referral fee discounts, program credits, and other rewards.
- Monitor your Pro Seller Badge status—it refreshes on the 5th and 20th of each month.
Verified credibility makes it easier for you to turn clicks into sales. Pro Sellers have 1.8 times the conversion of the average Marketplace seller.4
Earn the Pro Seller Badge on your items by November 20 and maintain it through December 20 for increased momentum during the peak shopping period.
Pro tip
Using WFS can help you meet the Pro Seller program requirements.
4 Previous 90-day visit conversion Walmart first party data: March 2024-June 2024.
Help holiday shoppers find your listings quickly
Lean on the power of Walmart Connect ad solutions to showcase your items.
Reach customers who are shopping for holiday gifts with Walmart Connect Sponsored Search. Our ad solutions level the playing field for businesses of all sizes.
- Use Walmart Connect to spotlight your products to the millions of shoppers on Walmart’s website, app, and third-party websites.
- Get maximum value with cost-effective ad solutions. There are no setup or monthly fees. You only pay when customers click on Sponsored Search ads.
- Leverage near real-time tracking and closed-loop measurement to help optimize your campaigns.
- Dial in your advertising strategy. Options include Sponsored Products, Sponsored Brands, and Sponsored Videos.
- Find step-by-step guidance in our Small Business Hub.
- Review our playbooks to get started with Sponsored Search.
Three out of four top Marketplace sellers have used Walmart Connect advertising in the past six months. 5
5 Walmart first-party data. January 2024–June 2024. Includes sellers with ad spend during this time period. Top sellers are classified based on several factors including GMV and Listing Quality score.
Increase your visibility with Search Engine Marketing
Drive traffic to your listings from customers searching on Google.
Want to ramp up your Marketplace business during the holidays? Search Engine Marketing (SEM) Quick Start makes setting up campaigns fast and easy! It takes the guesswork out of SEM by using data to recommend items with the best chance of maximizing your ROI. It also suggests an optimum budget and dates for your campaigns.
- Navigate to the SEM dashboard, select Create new campaign and then Quick Start campaign.
- You may have ad reimbursement credits available! Visit the SEM dashboard to check your offers.
Elevate your post-purchase experience
A smooth returns process encourages repeat business.
From October 1 through December 31, 2024, all items purchased in-store or online can be returned until January 31, 2024—excluding wireless phones, Walmart protection plans, AppleCare, precious metals, and luxury items. You don’t need to lift a finger, as the return window will be automatically updated!
Make returns easy to keep customers’ spirits bright.
- Include packing slips with all your items to streamline returns.
- Offer free in-store and online returns for eligible items.
- Increase cost-efficiency by offering Keep it, Partial Keep it, and Replacement options. You can enable these return rules in Seller Center.
- Review Post-Purchase Quality insights via the Listing Quality dashboard to help you optimize based on the experiences of your customers.
Visit the Holiday Hub & stay up to date on all things holiday at Walmart
Everything you need—from key dates to supplemental resources—all in one place
MARKETPLACE HOLIDAY HUB
Your go-to source for maximizing the holiday season on Walmart.com.
- Mark down notable dates to help you plan ahead with ease.
- Find weekly reminders to help sustain your success.
