Walmart Marketplace Holiday Hub – your destination for making the most out of the holiday season on Walmart.com. The holiday season is right around the corner, and you may be wondering how you can increase your growth with Walmart Marketplace programs. Learn how to maximize your holiday strategy and learn how you can delight customers with a seamless pre- and post-purchase shopping experience.
2024
MARKETPLACE HOLIDAY HUB
Everything you need to know to keep your seasonal sales strategy in check.
Quick links
Key dates
Plan now, celebrate later. Keep these key dates top of mind.
SEPTEMBER
20
Plan for your inventory needs
25
Merry Marketplace 11 AM PT
20
Consider expanding your catalog
30
Walmart Marketplace 101 11 AM PT
30
Deadline to send inventory to WFS to take advantage of waived peak season storage fees*
*Conditions apply. Sellers must inbound their inventory to WFS fulfillment centers by September 30. Peak season is 10/1–12/31 and storage fees are $1.50 above regular pricing for units stored more than 30 days. Storage costs will automatically be adjusted for the duration of the promotion.
OCTOBER
1
Optimize listings and pricing
15
Check the new Incentives dashboard
16
Marketplace Learn: Live Holiday Special 11 AM PT
24
Set up ad campaigns well in advance of key events
30
Walmart Marketplace 201 11 AM PT
31
Halloween
NOVEMBER
5
Pro Seller Badge refresh
20
Last day to qualify for Pro Seller Badge before Black Friday
28
Thanksgiving
29
Black Friday
DECEMBER
2
Cyber Monday
15
FedEx, UPS ground shipping cut-off date
19
FedEx Express Saver, UPS 3-Day Select shipping cut-off date
21
FedEx 2Day, UPS 2nd Day Air shipping cut-off date
22
FedEx Overnight, UPS Next Day Air shipping cut-off date
24
Christmas Eve
25
Christmas Day and Hanukkah
26
Kwanzaa
31
New Year’s Eve
Pull the levers you need to be holiday ready
Be prepared with the variety of tools and solutions available. Here’s what to consider in order of importance below.
Check back for updates and more tips to help you prepare for the busy season ahead!
Source: *Walmart first-party data, 30-day pre- and post- analysis based on sellers using offers from Listing Quality & Rewards page, May–June 2023.
Recommended items on average sell 2.6 times more often than other items in a seller's catalog.*
Get startedLearn moreVisit the Assortment Growth dashboard to discover how you can expand your catalog with popular seasonal items shoppers are searching for.
Pull the levers you need to be holiday ready
Be prepared with the variety of tools and solutions available. Here’s what to consider in order of importance below.
Check back for updates and more tips to help you prepare for the busy season ahead!
Source: *Walmart first-party data, last 1Y ending on July 26th. Results will vary.
Recommended items on average sell 2.6 times more often than other items in a seller's catalog.*
Visit the dashboardLearn moreVisit the Assortment Growth dashboard to discover how you can expand your catalog with popular seasonal items shoppers are searching for.
Special offers
Enjoy up to 75% off referral fees through November 1!*
Save when a qualifying new offer is added. Active for all sellers that have assortment recommendations.
Virtual events
Did you miss our Merry Marketplace holiday kickoff live event?
Watch it now to review insights on holiday trends, catalog tips, a Q&A session, and more.
Unwrapping holiday insights with Walmart Connect
Discover key insights and learn how to help maximize your sales this holiday season.
More holiday resources
Walmart Connect 2024 Holiday Customer Insights Guide
Our 2024 Customer Insights Guide provides insights to help you understand your customers’ needs, preferences, and buying behaviors. Focused on data-driven marketing, this resource will help you tailor your products and marketing campaigns for maximum impact.
Walmart Connect small business resource hub
Get the most out of your investment and maximize your holiday sales with resources in our one-stop small business resource hub.
Kickstart your holiday sales: Essential tips for your first 30 days
A handy guide full of tips, tools, and strategies to help you excel in your first 30 days and beyond. It includes steps for onboarding, setting up your catalog, and more.
