Spark sales with
Walmart Connect
Sponsored Search helps high-intent Walmart customers find your products quickly.
Built for Marketplace sellers of all sizes
Reach customers where they shop
Appear in search results and high-traffic browse areas across the Walmart site and app to turn shoppers into buyers.
Only pay when customers click
There are no setup or monthly fees. You choose your budget and only pay when a shopper clicks on your ad.
Unlock incremental growth
Help your items stand out and drive faster sales by connecting with shoppers who have shown purchase intent.
83%
of top Walmart Marketplace sellers advertise with Walmart Connect.
Source: Walmart first-party data, Feb. 1, 2024–Jan. 31, 2025. Top sellers classified based on total sales volume.
83%
of top Walmart Marketplace sellers advertise with Walmart Connect.
Source: Walmart first-party data, Feb. 1, 2024–Jan. 31, 2025. Top sellers classified based on total sales volume.
Sponsored Search features three advertising formats to promote your products and tell your brand story.
Sponsored Products
Appear in search results and on item pages, making it easy for shoppers to discover, click, and buy your products.
Sponsored Brands
Showcase your logo, brand story, and multiple products in premium placements to increase brand awareness and attract new buyers.
Sponsored Videos
Help customers see your products in use with short, shoppable videos that encourage them to buy.
Success stories
See how these Marketplace sellers win with Sponsored Search.
STS Electronic Recycling
TRUBAR
Sweet Hearts
Learn how
We’re here to help you get started
Use the retail readiness checklist to prep your products for advertising.
Learn how to launch your first campaign in five simple steps.
Explore our case studies to find inspiration and insights.
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