Stay ahead of the competition with the Walmart Marketplace Repricer tool

Let the Walmart Marketplace Repricer keep your offers competitive

Customers can count on everyday low prices on, and now you can manage your pricing more efficiently by letting the Repricer help. This automated-pricing tool helps you stay ahead of the competition in a world where online prices are constantly changing. Getting started is easy: Just define your strategy, set pricing thresholds for the items of your choosing, and let the Repricer manage select listings automatically. Best of all, it’s free!

Close the gap between your prices and competitors’ prices to drive more sales

Every Day Low Price— Automated

Keep your catalog attuned to the Every Day Low Price, increasing your price competitiveness versus the Buy Box winning offer and other websites.

Choose or Build Your Own Strategy

You can choose from a pre-defined pricing strategy or make your own, all within the Repricer interface in Seller Center.

Manage Your Competitive Pricing

Stay up to date on varying and unpredictable market conditions to protect your margins when the price changes.

Choose one of three strategy rules that fits your business needs:

Strategy Rule 1

External Price

Stand out from the competition by beating or meeting prices on other eCommerce platforms.

Strategy Rule 2

Buy Box Price

The Repricer will automatically make updates to help you beat the Buy Box price on

Strategy Rule 3

Competitive Price

This strategy combines the logic of the first two strategy rules so you can compete with whichever price is lowest.

How it works

Create a pricing strategy for your items in 4 easy steps:*

  1. Visit the Repricer dashboard in Seller Center and accept the Terms & Conditions.
  2. Use the pre-defined Competitive Price strategy or create your own.
  3. Assign items to a strategy using the bulk spec sheet.
  4. Review the repricing actions being taken on your items in the Manage Items dashboard and Item Report.

Frequently Asked Questions

Items that already have site traffic and competition either on or other websites benefit most from automated repricing.

The pricing speed varies depending on the repricing strategy rule you chose and the site traffic of an item. For example:

  • Buy Box Price Strategy Rule
    We reprice after the internal price change signals the winning Buy Box offer. Note that the repricing action may trigger quickly but may take up to four hours to reflect on the site.
  • External Price Strategy Rule
    We compare external site prices that customers cross-reference when making purchases. If an item is in high demand, we compare data at a higher frequency for faster repricing.
  • Competitive Price Strategy Rule
    We combine the two above strategy rules so you can compete with whichever price is lowest.

If the competing price for your pricing strategy is lower than your floor price, the Repricer will update your price to the floor price.

Example: if one of your items on the External Price strategy rule has a floor price of $10.00 with a Beat By value of $0.50, but the external site price is at $9.00, your price will change to $10.00 and not any lower.

Although pricing is one of the key factors that help determine a Buy Box winner, Walmart analyzes all attributes of your item listing, in addition to inventory and pricing, when determining the Buy Box winner. It is possible that the lowest-priced offer does not win the Buy Box every time.

The Repricer looks at recent price action to match your competitors’ pricing.

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