• Business Tax ID(s) (SSN not accepted) or Business License Number
• Supporting documents that verify your Business Name and Address
• History of marketplace or eCommerce success
• Products that have GTIN/UPC GS1 Company Prefix Numbers
• Catalog that complies with Walmart Prohibited Products Policy
• Fulfillment through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability

New-Seller Savings is a Walmart Marketplace promotion exclusive to eligible domestic and international sellers. When you start selling on Walmart.com after February 1, you’ll receive 30% off base referral fees for your first $50K of GMV and 75% off base referral fees for GMV between $50K and $750K. You’ll also be eligible to receive up to $2K of Walmart Fulfillment Services (WFS) credit to put towards discounts on fulfillment and storage fees, and new advertisers will be eligible to receive $1K in advertising credits through Walmart Connect.

Our U.S. Marketplace is now open to sellers based in: Canada, Chile, China, Germany, India, Japan, Mexico, Singapore, South Korea, Thailand, Turkey, United States, United Kingdom and Vietnam. If you’re a seller based in these countries, you may qualify to join Walmart Marketplace. When you’re asked for a US Business Tax ID, simply indicate that you do not have one and you’ll be able to submit a different form for your business verification. Get more information on becoming an international seller here.

Walmart.com is one of the fastest-growing marketplaces in the United States, and sellers have had remarkable success with the support of our ecosystem of innovative solutions. This promotion invites new sellers to begin the new year by unlocking opportunities to grow with Walmart.

All qualified sellers must go live after February 1, 2025 to participate in New-Seller Savings. We encourage sellers to list their entire catalogs to maximize the opportunity.

New-Seller Savings is active until January 31, 2026. You are able to receive discounts on referral fees and savings on fulfillment and advertising from when you start selling on Walmart until then. However, the sooner you sign up, the more time you’ll be able to benefit from our program and maximize the savings you’ll receive.

Walmart Fulfillment Services (WFS) offers end-to-end fulfillment services for Walmart Marketplace sellers. With one of the world’s largest supply chains, we’re uniquely positioned to provide the scale, quality, cost, and efficiency you need to grow a successful business on Walmart.com. Sellers have seen a 50% GMV growth, on average, for key items fulfilled by Walmart Fulfillment Services (WFS).

Fulfillment:
When a customer places an order on Walmart.com, we’ll pick, pack, and ship the item to the customer on your behalf. WFS also handles all customer support and returns for these orders.

Storage:
WFS-fulfilled items are housed in Walmart fulfillment centers. Fees are based on the volume of the product being stored and the length of time.

WFS discount will be applied as a reimbursement of eligible fulfillment fees (up to 25% off per item), and storage fees (up to 50% off) for the first 10,000 units, provided a minimum of one item is received by a Walmart fulfillment center. The savings period starts upon receipt of the first item, and Discounts are applied upon sale of the item, retrospectively by the close of the following month. Preparation services and unplanned fees for non-compliant inbound items are not discounted.

Walmart Fulfillment Services allows you to ship and store any amount of inventory you choose, without minimums or maximums. Use the WFS Calculator to estimate your fulfillment and storage fees. To see a complete list of WFS fees and services, look here. WFS fees are subject to change.

Sponsored Search pay-per-click advertising gets your brand and products in front of millions of customers actively searching and browsing Walmart’s site and app for products like yours. Turn our searchers into your customers and only pay when customers click your ad.

Walmart Marketplace prides itself on transparent pricing and competitive referral fee rates. There are no setup, monthly, or hidden fees for any sellers. Instead, you pay for what you sell. We deduct a reasonable referral fee rate from each completed purchase. Our referral fee rates vary by category and total sales price and range from 6% to 15%. To determine your referral fees, use this guide.

It only takes about one minute to create a Walmart Marketplace account. From there, you’ll complete a few steps to verify your business, set up shipments and payments, and upload your catalog. If you need help, you can always check out our guide.

To participate and qualify for the Walmart Marketplace New-Seller Savings 2025 promotion, new sellers must go live after February 1, 2025.

On average, onboarding takes about 10 days. When you create a Walmart Marketplace account, provide detailed and accurate information and respond to additional inquiries from Walmart to help ensure we verify your business quickly.