New-Seller Savings 2026 (CP marketing)

• Business Tax ID(s) (SSN not accepted) or Business License Number
• Supporting documents that verify your Business Name and Address
• History of marketplace or eCommerce success
• Products that have GTIN/UPC GS1 Company Prefix Numbers
• Catalog that complies with Walmart Prohibited Products Policy
• Fulfillment through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability

New-Seller Savings is a Walmart Marketplace promotion exclusive to eligible domestic and international sellers. When you start selling on Walmart.com after February 2, you’ll receive up to $75K including discounts on referral fees, and credits on fulfillment and advertising fees.

Our U.S. Marketplace is now open to sellers based in: Canada, Chile, China, Germany, India, Japan, Mexico, Singapore, South Korea, Thailand, Turkey, United States, United Kingdom and Vietnam. If you’re a seller based in these countries, you may qualify to join Walmart Marketplace. When you’re asked for a US Business Tax ID, simply indicate that you do not have one and you’ll be able to submit a different form for your business verification. Get more information on becoming an international seller here.

We want to invite new sellers to begin the new year on the right foot by unlocking opportunities to grow with Walmart.

All qualified sellers must go live after February 1, 2026 to participate in New-Seller Savings.

New-Seller Savings will run from Feb. 2, 2026 to Jan. 31, 2027.

Fulfillment:
When a customer places an order on Walmart.com, we’ll pick, pack, and ship the item to the customer on your behalf. WFS also handles all customer support and returns for these orders.

Storage:
WFS-fulfilled items are housed in Walmart fulfillment centers. Fees are based on the volume of the product being stored and the length of time.

Walmart Fulfillment Services allows you to ship and store any amount of inventory you choose, without minimums or maximums. Use the WFS Calculator to estimate your fulfillment fees. To see a complete list of WFS fees and services, look here. WFS fees are subject to change.

Multichannel Solutions allows you to use WFS’s powerful logistics network to fulfill your items from other channels, including your personal website, social media shops and other marketplaces like Amazon, eBay, Shein and Temu. To learn more about MCS costs, look here.

Sponsored Search pay-per-click advertising gets your brand and products in front of millions of customers actively searching and browsing Walmart’s site and app for products like yours. Turn our searchers into your customers and only pay when customers click your ad.

Walmart Marketplace prides itself on transparent pricing and competitive referral fee rates. There are no setup, monthly, or hidden fees for any sellers. Instead, you pay for what you sell. We deduct a referral fee rate from each completed purchase. Our referral fee rates vary by category and total sales price and range from 6% to 15%. To determine your referral fees, use this guide.

It only takes about one minute to create a Walmart Marketplace account. From there, you’ll complete a few steps to verify your business, set up shipments and payments, and upload your catalog. If you need help, you can always check out our guide.

To participate and qualify for the Walmart Marketplace New-Seller Savings 2026 promotion, new sellers must go live after February 1, 2026.

On average, onboarding takes about 10 days. When you create a Walmart Marketplace account, provide detailed and accurate information and respond to additional inquiries from Walmart to help ensure we verify your business quickly.