Marketplace Newsletter

Holiday Edition 2022 | View All

News & Announcements

Holiday Message from Leadership

Are you ready for the holiday season? It’s officially here. More than half of Walmart customers will start their holiday shopping research in October*, which is why it’s important that you are prepared to meet their needs and make the most of the season.

We’ll share more specific dates with you in the coming weeks about Walmart’s holiday events happening throughout the 2022 Holiday Season. Start getting ready for these key moments now so that you can wow customers with the best assortment, amazing deals, and fast fulfillment.

Until then, we hope you’ll take advantage of the resources we’ve provided below to help you successfully navigate this holiday season.

* Walmart First-party Data, March 2022, Walmart Customer Spark Community, Provided by Walmart Luminate (Walmart Holiday Insights)

Get Holiday Ready With Holiday Hub

The most wonderful and joyous time of the year is here! Our 2022 Holiday Hub is here to help Marketplace sellers navigate through all holiday-related information. Visit the hub throughout the next couple of months to find key merchandising campaign dates, carrier shipping cutoff dates, live operational updates, and helpful tools to set your business up for success. Visit the hub today and start planning!


Visit the Holiday Hub

Make Your Walmart Marketplace Holiday Checklist

We’ve prepared a nice checklist as a guide to help you stay on track so you can have your best holiday season yet on Walmart Marketplace. View the list below to find out what you should do before, during, and after the holiday season to optimize your catalog, drive sales, and boost conversion!


View checklist

Upcoming Important Holiday 2022 Events




Black Friday


Cyber Monday

Your last chance to update pricing before Thanksgiving is Nov. 22nd 9 AM ET! So, to help you achieve the best results, we’re highlighting three impactful Marketplace tools for you to consider below.

  • Set up promo pricing
    Attract customers with promotions and best-of-web deals with Reduced Price and Clearance flags and strikethrough pricing.
  • Stay ahead with Repricer
    Close the gap between your prices and competitors’ prices to help drive more sales. This automated-pricing tool helps you stay ahead of the competition in a world where online prices are constantly changing.
  • Turn to the Pricing Opportunities Dashboard
    The Pricing Opportunities Dashboard highlights opportunities to make your prices more competitive. You can update the items individually or in bulk right from the dashboard.

A Special Holiday Offer From Walmart Fulfillment Services

Walmart Fulfillment Services (WFS) is here with the ultimate Holiday Readiness 2022 guide to help navigate all things fulfillment. Scale your holiday growth with WFS — our cost-effective, end-to-end fulfillment solution. As a bonus, all enrolled and new sellers can enjoy waived peak season storage fees this holiday season!

Learn more

Get started

Optimize Your Shipping Templates

To have the most successful holiday season, we suggest taking the time to optimize your shipping templates and overall fulfillment strategy. Additionally, be sure to mark down the following shipping deadlines!

USPS Retail Ground
First Class
Priority Mail
Priority Mail Express
FEDEX Ground
Home Delivery
Express Saver
UPS Ground
3 Day Select
2nd Day Air
Next Day Air

Dates approximate based on historical data.


Here are some additional tips to help you make the most out of the upcoming busy season:

  • Leverage Walmart Fulfillment Services to offer delivery in as fast as one to two days and let us pick, pack, store, and ship your holiday orders.
  • Optimize your shipping settings with custom Shipping Templates for improved catalog performance.
  • Enable free TwoDay and ThreeDay Delivery nationwide or regionally to improve your product visibility and conversion.
  • Diversify your portfolio of shipping carriers, or upgrade shipping methods to prepare for last-minute shopping.
  • Extend your shipping cutoff dates if possible.
  • Follow our packaging rules and ship the same business day with valid tracking.

Holiday 2022 Customer Insights & Search Guide

Walmart Connect is making it even easier for our millions of customers to discover sellers — just in time for the holidays. Accelerate your growth by turning browsers into shoppers with our cost-per-click Sponsored Products ads! Access the Holiday Insights & Search Guide to learn how our new offerings and enhancements can help accelerate your growth on Walmart Marketplace.


Get the guide

An Exclusive Walmart Marketplace Capital Offer

Check if you’re eligible

Get Support

Need help? Open a Partner Support case via Live Chat, Email, or Request a Call back from a live support associate*.

* ‘Live Chat’ and ‘Request a Call’ options are available Monday – Friday, 8 AM – 10 PM EST.


Contact Partner Support

Our Extended Holiday Returns Guarantee

Walmart’s Extended Holiday Returns Guarantee requires that all items purchased instore or online from October 1st, 2022 through December 31st, 2022 be returnable until January 31st, 2023. This is applicable to all orders except for wireless phones, Walmart protection plans, AppleCare, precious metals and select luxury* items.

Sellers do not have to do anything as the return window will be updated automatically. Our policy aligns with the industry standard and allows peace of mind for shoppers throughout the holiday season. A thoughtful return policy is important to Walmart shoppers and can help you build trust and loyalty with your customers.

* Luxury Item Categories include: New and preowned Apparel, Shoes & Accessories (e.g., Scarfs, Sunglasses, Handbags), Jewelry & Watches above $300, Fine Art, Loose Gems & Gemstones, Collectibles (e.g., Coins, Stamps), Memorabilia.

Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.

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