Marketplace Newsletter

December 2022 | View All

News & Announcements

Outsource your fulfillment to Walmart Fulfillment Services (WFS)

Finish the year strong by leveraging Walmart Fulfillment Services (WFS), our cost-effective fulfillment solution for Marketplace sellers. And the best news is—getting started is easier than ever!

Submit a few business details in Seller Center to get started:

  • Contact information
  • Returns address
  • Billing information

The fee structure is straightforward, without signup or monthly subscription fees. To estimate your WFS fees, check out our online calculator.


Read More

Mark your calendars! Key dates to keep in mind as you prepare your holiday game plan.

Information about Walmart Marketplace merchandising campaigns and events will be sent via email throughout the holiday season. Stay ahead of the competition by updating your promo prices ahead of each key date. Review Marketplace tools and programs that can help you maximize your success in December in our Holiday Hub.


Watch the promo pricing tutorial

Onboard items to Repricer and stay competitive

Currently using the Repricer tool? Repricer incentives can help you maintain competitiveness and drive more sales. Walmart will provide a referral fee incentive on eligible Marketplace items via Seller Center’s Repricer. Walmart will lower the participating item’s referral fee percentage on every sale for a specified timeframe. 

Before you can view the Incentives tab in Seller Center, you must first acknowledge the Repricer tool terms and conditions. 


More details

Snag up last-minute shoppers with optimized shipping settings

Get last-minute shoppers to consider your items on Walmart Marketplace by optimizing your shipping templates and offering free TwoDay and ThreeDay Delivery. And be sure to mark down the following shipping deadlines!

Retail Ground 12/15 Ground 12/15 Ground 12/15
First Class 12/16 Home Delivery 12/15 3-Day Select 12/21
Priority Mail 12/19 Express Saver 12/21 2nd-Day Air 12/22
Priority Mail Express 12/23  2-Day 12/22  Next-Day Air 12/23 

Dates approximate based on historical data.

Here are some additional tips to help you delight your customers and finish your year on a high note:

  • Leverage Walmart Fulfillment Services to offer delivery in as fast as one to two days and let us pick, pack, store, and ship your holiday orders.
  • Diversify your portfolio of shipping carriers, or upgrade shipping methods to prepare for last-minute shopping.
  • Extend your shipping cutoff dates if possible.
  • Follow our packaging rules and ship the same business day with valid tracking.

Introducing new ways to list your items on Walmart Marketplace

Marketplace sellers have a variety of options for setting up their catalog—including two new ways to list your items in bulk. If you’re not sure which item setup method is best for your business, check out our latest Sell Better Blog post for an overview of available options. This comprehensive guide will help you identify which item setup method to choose so you can list your products faster.

As you decide which Item Setup method to use, consider these best practices for listing practices on

  • Know what makes a great product listing on and follow our product listings and requirements. If you’re just getting started, begin by uploading your top-selling products.
  • Price your products competitively to deliver on Every Day Low Price promise.
  • Choose the correct category and subcategory for your products to make sure your items have all the relevant attributes.
  • Understand Walmart’s Prohibited Products policy and avoid product violations.
  • Troubleshoot in a timely manner to help maximize your catalog potential.


Read More

Policies & Guidelines

Reminder to review the prohibited products policy

We want to remind you of our Prohibited Products Policy, which lists prohibited and restricted products from Walmart Marketplace. The policy is subject to change, so please periodically review the page.

Walmart will remove any product listings that, per our discretion, may violate Law, the Prohibited Products Policy, or any other Walmart policy. Please consult with your legal counsel if you have questions about the laws and regulations concerning your products. In addition, corrective action may be taken on your account as needed due to violations of our policies, which may include suspension and termination of your account.

If you have questions about our Prohibited Products Policy or want additional guidance, please create a case via Seller Center and reference the code TNS.

Review item categories that require pre-approval

Walmart strives to be the most trusted retailer, and having an inclusive, robust, and compliant marketplace is one of our highest priorities.
As per our Prohibited Products Policy, please be aware that the following categories require pre-approval from Walmart before a seller may offer such products on the Marketplace:

  • Fragrance
  • Luxury brands
  • Software
  • Cell Phones and Accessories
  • Select seasonal products
  • Custom Content

Sellers may apply for approval to offer products in these categories by contacting Partner Support and selecting: Items/Inventory > My item is unpublished. Include a list of brands or products you wish to sell. Approvals will be granted for specific brands or products within these categories. Please note that approval may be retracted if any legal claims are related to products or if your products violate our policies.

If you have questions about category restrictions or our Prohibited Products Policy, please create a case via Seller Center with the code TNS.

Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.

This site is registered on as a development site. Switch to a production site key to remove this banner.