Marketplace Newsletter

November 2023 | View All

News & Announcements

Unlock a limited-time offer on incentivized reviews via the Review Accelerator Program

More reviews, more purchases. Reviews have a measurable impact on an item’s success, and with our post-purchase Review Accelerator Program (RAP), you have the chance to generate more momentum at a low cost.

To help your business make the most of the increased traffic this season, we’re offering an exclusive discount on incentivized reviews!

Offer details:

  • You automatically qualify for 50% off on up to 100 incentivized* reviews on eligible items.
  • The item enrollment window will close December 31, 2023.
  • Your enrolled items will receive the 50% discount on incentivized* reviews until January 31, 2024.

Get started in 5 simple steps:

  1. Navigate to the Analytics section in Seller Center and select Growth Opportunities.
  2. Choose the Review Accelerator Program tab.
  3. Under the Eligible tab, you will see items to enroll in the program.
  4. Select the checkbox next to the item name, and then select Enroll.
  5. Keep selling and watch your items gather reviews!


Act on eligible items

*All reviews collected from the Review Accelerator Program are badged as Incentivized. Walmart will not remove any item review unless in accordance with applicable law or Walmart’s Ratings & Reviews Policies. Pricing and eligibility requirements are subject to change. For more detailed information about the Review Accelerator Program, please check out this Seller Help article.

Stand out as a Pro Seller & get up to a 15% referral fee discount

Pro Seller savings are here! Sellers with an active Pro Seller Badge are now eligible to enjoy up to 15% off referral fees:

Pro Seller Badge
Get a 5% referral fee discount on seller-fulfilled orders just by having an active Pro Seller Badge

Pro Listings
Enjoy a 10% referral fee discount on Pro Listings that meet fast and free shipping and competitive price requirements

Tip: Leverage Walmart Fulfillment Services (WFS) to help boost your chances of meeting the Pro Seller Badge and Pro Listings eligibility criteria.

Don’t miss out on these rewards—see where you stand today and become a Pro Seller!


Qualify & start saving

Elevate your Sponsored Search advertising skills with Walmart Connect

76% of top Walmart sellers have at least one thing in common: They leverage Sponsored Search Advertising to help drive business results.*

Before the rush of holiday sales, now’s the time to get trained on how to use Walmart Connect advertising products. Check out the Walmart Connect Academy Ad Certification program designed to provide sellers the training needed to help maximize performance. It’s free and open to all!

Walmart Connect also offers tools and solutions to help your products shine bright this holiday season. Help unlock success this year with our latest customer insights and seller tips!

*Source: Walmart first-party data, February 1, 2022–January 14, 2023.

Meet our new SEM tool, a powerful way to drive traffic to your listings

Getting your listings holiday ready? It’s prime time to boost product visibility and attract more shoppers. Grow your reach and help skyrocket sales with our new Search Engine Marketing (SEM) tool, available in Seller Center.

How does this tool work? Our bidding algorithms are designed to help you achieve the highest possible return on ad-spend (ROAS) and incremental gross merchandise value (GMV) for your business. If you’re ready to see peak selling success on this holiday season, set up a campaign today!*


Get started

*Eligible for sellers who set up and run at least one SEM campaign by 12/15/23. Read full terms and conditions here.

Introducing Automated Shipping Settings

Close the gap between your actual vs. promised delivery times and keep your customers happy this holiday season! Automated Shipping Settings is designed to help you accurately calculate delivery times for customers. Transit times can now be automatically generated based on your fulfillment center (warehouse) zip code and carrier service.

Enabling this feature:

  • Saves you time this holiday season
    Automate shipping calculations, so you can focus on other aspects of your business
  • Improves shipping accuracy
    Generate precise transit times for orders
  • Enhances customer experience
    Ensure your customers receive accurate delivery estimates, leading to increased satisfaction and an improved on-time delivery rate

The settings currently support:

  • Free shipping
    *Paid shipping will be supported in the future.
  • UPS
  • USPS
  • FedEx
    *You may create custom templates for other carriers via manual shipping settings.


Explore Automated Shipping Settings


Learn more on Seller Academy

Try eDesk’s customer support tools at Black Friday prices

Ahead of the holiday hustle and bustle, it’s more important than ever to provide exceptional customer service—and eDesk’s powerful AI-powered tools help you streamline customer support processes through automation and business insights. This means you can respond faster to customer queries, all while spending less time and effort on customer service tasks.

We have an exclusive offer for you: Use code WALMARTSELLER before December 15 to get 50% off the eDesk+ bundle for 12 months! Access your free trial now and let eDesk’s AI-powered tools optimize your eCommerce customer support before and during the holiday season.


Try eDesk for free

Keep an eye out for these upcoming Marketplace Spotlights events

It’s time to set up promotional pricing, leverage Sponsored Search campaigns, and submit items in time for our popular Marketplace Spotlights events!

If you have access to the Campaigns Management Dashboard, don’t forget to fine-tune and update your promotional pricing to pave the way for a seamless submission process.

Otherwise, you can still take advantage of heightened site traffic this season by adjusting your pricing and offering fast, free shipping. Learn more about promo pricing with this how-to video.

Take advantage of these category-specific events in both November and December:

November December
Furniture Solutions for Less Stock Up on Bundles
Mattress/Bedding Powered Ride-Ons
Restored Tech Restored Kitchen/Tech
Luxury Gifts & Fragrances for Less As Seen on TV
Big Screen TV/Home Theater Trading Cards
Fun & Play Precious Metals


See campaign list*


Update pricing


*Sellers with access to the Campaigns Management Dashboard only.

Exciting Ship from Walmart updates, just in time for the holidays!

With the anticipated uptick of holiday sales, now is the perfect time to use Ship with Walmart and start printing your shipping labels within the convenience of Seller Center.

We are excited to announce the following updates:

  • UPS services
    UPS is now a supported carrier, which means you can purchase discounted shipping labels from UPS directly in Seller Center.
  • Insurance
    When using Ship with Walmart, you can now add insurance coverage for the value of your shipment, starting as low as $0.33.
  • Signature confirmation
    Need your customer to sign for the package? This feature is now available as an add-on for your Ship with Walmart label.

Check out our improved Seller Help navigation experience

We have revamped our Seller Help navigation panel! It now has streamlined top-level and sub-categories to help you easily find the support you need, along with more than 120 additional support articles. Not to mention, you can now easily access Seller Help articles directly in Seller Center.


Go to Seller Help

Live chat support now available in Chinese & English

If you’re based in China, Hong Kong, or Taiwan, you can now chat with live support agents in Mandarin or English! Get your questions answered in real time to resolve any issues faster from Mondays through Fridays, 8 AM–11 PM, China Standard Time.


Chat with an associate

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