Marketplace Newsletter

October 2022 | View All

News & Announcements

Join us in Las Vegas at SEMA & AAPEX 2022

Mark your calendars, automotive sellers! November is coming soon, and so are two exciting tradeshows in Las Vegas: AAPEX and SEMA 2022.

Tradeshow Date Convention Location Booth Location Booth #
AAPEX 2022 Nov 1–3 The Venetian Expo & Caesars Forum Sands Expo A32006
SEMA 2022 Nov 1–4 Las Vegas Convention Center North Hall – Business Services 12073


At AAPEX and SEMA, you can connect with the Walmart Marketplace team while networking with industry experts. Don’t forget to request meetings with the team at AAPEX or SEMA!


Request a meeting

Our holiday gift to you: eDesk’s free customer support solutions

It will soon be the most wonderful time of the year! It’s also bound to be the busiest for your eCommerce business as the holiday season ramps up.

With eDesk’s all-in-one Customer Support Helpdesk, you can deliver extraordinary customer service everywhere you sell in only a fraction of the time. Features include a dashboard view of all your customer conversations and order details, AI-powered responses, automation of routine tasks and Feedback requests, Live Chat, Knowledge Base, and actionable performance reporting. Soon, your business will be well-placed to turn seasonal shoppers into loyal customers, helping to ensure growth in 2023 and beyond.

So, our gift to you this holiday season is free access to eDesk’s suite of customer support tools for the remainder of the year, when you subscribe to their annual plan.* You can also have a test-drive with eDesk for free for 14 days—with no commitment!

To learn more about selling on, holiday best practices, and eDesk solutions, join our webinar on Tuesday, October 11 at 8:30am PDT.

*Terms and conditions apply. Walmart is not affiliated with eDesk and is not responsible for the information or services provided by eDesk. Walmart does not make any warranty (express or implied) regarding eDesk’s information or services.


Start your eDesk trial

Walmart’s Rich Media is back & better than ever

We’re excited to announce the relaunch of Rich Media capabilities, which now supports Video and 360 Spin formats on product display pages, giving customers a more comprehensive view of products!


Get the scoop

30 best practices to check off this holiday season

New Walmart Business website launch! Unlock a free 90-day trial

Exciting news: You’re invited to join the brand-new Walmart Business and unlock a FREE 90-day trial! Designed to meet the unique organizational needs of small businesses, Walmart Business provides simple, fast, and easy access to affordable products. Save time, save money, and stay stocked up with our brand-new offering.

With Walmart Business, you can:

  • Enjoy the same everyday low prices you’ve come to expect from Walmart.
  • Add up to five shared users on an account.
  • Have a simplified way to save money on business purchases.
  • Find curated assortments of offerings tailored to your business needs.
  • Trust in a brand and community you know and love.

As a Marketplace seller, you are invited to try Walmart Business! Join us as a customer, and for a limited time, unlock a 90-day free trial to our Walmart Business+ Membership. You’ll gain access to benefits like free shipping with no minimum on eligible items and 2% rewards on eligible orders of $250 or more!*

*Restrictions apply. See full terms for details.


Start your free trial

Expanded list of supported carriers available

Starting in October, sellers will be able to select from an expanded list of Walmart-supported carriers, meaning customers will be able to see tracking status updates from these carriers. The following carriers will be available for sellers to choose from the Carrier dropdown when marking orders as “Shipped”:

  • Chukou1
  • Sendle
  • Landmark Global
  • Sunyou
  • Yanwen
  • 4PX
  • GLS
  • OSM Worldwide
  • AM Trucking
  • CEVA
  • India Post
  • SF Express
  • CNE
  • TForce Freight
  • AxleHire
  • LSO

Note: When inserting a tracking ID for a new Walmart-approved carrier, be sure to select the proper carrier from the Carrier column in Order Management, so that it is correctly counted towards your Valid tracking rate. Entering a tracking number and choosing “Other Carrier” instead can impact your Valid tracking rate in seller performance metrics.

Sponsored Products update: Inclusion of listing quality scores

Sellers can soon better understand item performance for Sponsored Products campaigns. Walmart Connect is now including the listing quality score in Item Health reports to help measure the quality of your Sponsored Products. With Item Health reports, you can discover items that perform well in your Sponsored Products campaigns. This allows you to prioritize items that have a higher listing quality score to help increase your chances of winning the Sponsored Products auction.


Learn more

Policies & Guidelines

Prohibited Products Policy reminder

We want to remind you of our Prohibited Products Policy, which lists the types of products that are prohibited and/or restricted from Walmart Marketplace. The policy is subject to change, so please periodically review the page.

Walmart will remove any product listings that per our discretion may be in violation of Law, the Prohibited Products Policy, or any other Walmart policy. Please consult with your legal counsel if you have questions about the laws and regulations concerning your products. Note that corrective action may be taken on your account as needed due to violations of our policies, which may include suspension and/or termination of your account.

If you have questions about our Prohibited Products Policy, or would like additional guidance, please create a case via Seller Center and reference the code TNS.

Review item categories that require pre-approval

Walmart strives to be the most trusted retailer, and having a marketplace that is inclusive, robust, and compliant is one of our highest priorities.

As per our Prohibited Products Policy, please be aware that the following categories require pre-approval from Walmart before a seller may offer such products on the Marketplace:

  • Fragrance
  • Luxury brands
  • Software
  • Cell Phones and Accessories
  • Halloween and select seasonal products
  • Custom Content

Sellers may apply for approval to offer products in these categories by contacting Partner Support and selecting: Items/Inventory > My item is unpublished. Include a list of the brands or products you wish to sell. Approvals will be granted for specific brands or products within these categories. Please note that approval may be retracted if there are any legal claims related to products, or if your products or account are found to be in violation of any of our policies.

If you have questions about category restrictions or our Prohibited Products Policy, please create a case via Seller Center with the code TNS.

Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.

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