You’re invited to the Holiday Readiness webinar

Sept. 17, 2026 | 11 AM PT

Join us for the Marketplace Learn Live: Holiday Readiness webinar, where our experts will share tips, tools and strategies to help your business thrive during the biggest shopping season of the year.

We’ll cover:

• Save big with Customer Favorite incentives
• New centralized incentive hub
• Ways to improve your Listing Quality
• Tools to ship fast while managing costs
• How to ensure smooth returns
• Advertising tips and best practices

Plus, get your questions answered live by our team. Sign up today!

Register

After the webinar, join the Ask the Experts discussion in Seller Forum, where Marketplace pros will answer your questions about advertising and marketing strategies to help drive traffic and grow your business.

Make Seller Forum part of your holiday prep toolkit

Seller Forum is here to help you get holiday-ready. You can ask questions, find answers, exchange ideas and learn from the Walmart Marketplace seller community. Throughout the season, we’ll continue sharing Marketplace updates, guidance from the experts and helpful resources to support your business.

Join the Holiday Helper Challenge! Now through Oct. 31, comment on Seller Forum discussions by sharing tips, experiences and answers for a chance to earn rewards.*

Explore Seller Forum

*From Sept. 1–Oct. 31, 2026 we’ll review comments made across Seller Forum and identify top contributors based on the relevance, consistency, and value of your participation across discussions. Eligible, active Marketplace sellers will be considered for one or more rewards, including seller account credits and inclusion in the exclusive, invite-only Marketplace Advisor program. Participation in the Marketplace Advisors program is limited and subject to specific eligibility requirements and program capacity. Posting in the forum does not guarantee a reward. If you’re selected for seller account credits and/or invited to move forward with the Marketplace Advisors application process, we’ll contact you via email with further information.

New! View and manage your incentives in one centralized hub

The Growth Incentives dashboard in Seller Center lets you view and manage your Walmart incentive opportunities in one place. Find out which ones you’re eligible for, learn more and enroll—without navigating to multiple pages. Plus, you can track the performance of active programs in the Incentives Impact chart. Review metrics such as GMV, savings over time, and the value of each incentive. If you’re enrolled in Walmart incentive programs, be sure to check the page regularly to help boost your bottom line.

This is a phased launch, so not all incentives are available to all sellers at this time—we’re sharing the news now so you can keep an eye out for new ways to maximize your holiday growth.

View dashboard

Get up to 100% off referral fees on Customer Favorites

Want to help grow your holiday sales? Add the most-searched, best-selling items on Walmart.com to your catalog. The Customer Favorites dashboard makes it easy. You can also access Customer Favorites through channel partner integration.

Customer Favorite items can deliver up to 12x higher sales per item compared to non–Customer Favorite items.¹

For a limited time², list eligible Customer Favorite items at competitive prices to unlock:

• 25% off referral fees for 90 days when you meet or beat competitor pricing

Or

• 100% off referral fees for 90 days with qualifying fast, free shipping
• 100% off storage fees and 15% off fulfillment fees when you ship with Walmart Fulfillment Services

Learn more

¹Based on performance data from FY26. Compared to competitively priced, fast-shipping (≤2-day) non–Customer Favorite items.

²Terms and conditions apply. Offer ends Jan. 31, 2027.

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