Marketplace Newsletter

July 2026 | View All

News & Announcements

Join us for the Marketplace Learn Live: Fall Retail Readiness webinar

July 15, 2026 | 11 AM PT


With Halloween, Back-to-School, and Walmart Deals around the corner, fall is one of the busiest shopping seasons of the year. Join our webinar to discover the products shoppers are searching for, plus strategies and tools to help you make the most of the season—and get your questions answered live.

What to expect:

  • Tips to prepare for back to school, Halloween, fall fashion, and seasonal home and garden trends
  • How to identify Customer Favorites in categories you already sell in, plus incentives that help boost profits
  • Key Walmart fulfillment inventory-planning milestones to gear up for the busy season
  • Marketing and advertising tools that help drive quality traffic to your products
  • Training and certification resources, to build up your expertise

Register now

Free 8/25 Webinar: Find winning products with Walmart and Base


Growing your Walmart assortment isn’t just about finding the right products—it’s about getting them live before the opportunity passes.

Join experts from Walmart Marketplace and Base at the Find It, List It, Sell It | Growing Your Walmart Store with Confidence webinar. Learn how to identify products with growth potential, fulfill them efficiently and manage operational complexity as your catalog expands.

Register now

One scan, multiple shipments: USPS SCAN forms are here


Shipping five or more USPS packages a day? You can now print one barcode for all of them via Ship with Walmart. Orders are automatically marked as shipped once the form is scanned.

Benefits include:

  • One barcode for multiple packages
  • Automatic shipment confirmation after scan
  • Fewer missed first scans
  • Less manual work

Learn more

Level up with new Seller Academy certifications


Expand your Marketplace knowledge with two new Seller Academy certification courses:

These courses provide practical guidance to help improve fulfillment, achieve Pro Seller status and boost overall Marketplace performance.

Explore courses

Save 60% on referral fees for eligible Resold items*

Now’s the perfect time to grow your Resold assortment. Publish eligible Resold items by July 31 and receive a
60% referral fee reduction.*

To qualify, new Resold items must:

  • Have Marketplace or Buy Box pricing
  • Offer fast shipping (2Day or Walmart Fulfillment Services)

Check out our Resold program: Overview to learn how to get started and set up eligible items.

Learn more

*Walmart may terminate, alter, or change this offer at any time without notification. Walmart is not liable for any errors or miscalculations of the Referral Fee reduction. If the Referral Fee reduction is applied incorrectly, Walmart reserves the right to deduct these amounts from the Seller’s account. Walmart may reconcile any applied Referral Fee in your payment report. If multiple promotions are active for an item, Walmart may apply only the highest offer available to you. Walmart reserves the right to reverse referral fee discounts and obtain reimbursement upon a determination that Seller violated the Agreement, Marketplace Policies, or these terms. The calculation of the final balance of the discount is under Walmart’s sole discretion and shall be considered binding. If your Seller account already has an incentive, you are not eligible for an additional referral fee discount.

Did you know?

Rich media can help turn browsers into buyers

Adding product videos and 360° images can help shoppers better understand what they’re buying—and that confidence shows up in your numbers. Rich media can help improve discoverability, increase conversions and reduce returns.

Learn more

Our monthly picks

What we’re watching

Have a minute?

Answer three quick questions to let us know what you think of this newsletter.

Share feedback

Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.

Opt-Out Request Honored


We received a GPC signal or a request to opt-out of selling/sharing your personal information (including for targeted advertising); this notification is to indicate that your opt-out request is being honored. You can find out more about your consumer privacy rights in our Privacy Notice.

This will close in 0 seconds

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.