Marketplace Newsletter

April 2022 | View All

News & Announcements

Help accelerate your journey selling on with New-Seller Savings + WFS Intro Offer

Good news: sellers now have even more time to save big on fulfillment and storage costs. We’ve extended the WFS Intro Offer so now you have until 6/30 to enroll and send at least one item to a Walmart fulfillment center. Enroll in Walmart Fulfillment Services (WFS) and enjoy free storage on up to 10,000 units plus 10% off fulfillment fees during your first 90 days in the program!*

Plus, new sellers have an additional way to help accelerate their growth! If you complete onboarding and start selling on by 6/30, you’ll receive 50% off commission fees during your first 90 days! Get started below to tap into our best-in-class fulfillment solutions where items fulfilled by WFS see, on average, a 50% increase in GMV on Walmart Marketplace.


Get started


*Conditions Apply. New-Seller Savings conditions. Must be a new seller and meet all qualification criteria to join Walmart Marketplace. Participating sellers must submit application by 5/31/22, complete onboarding steps and start selling on by 6/30/22. WFS Intro Offer conditions. Must be a new seller to Walmart Fulfillment Services (WFS). A minimum of one item must be received by a Walmart fulfillment center by 6/30/22. The 90-day fulfillment fee discount period starts upon receipt of the first item by a Walmart fulfillment center. The storage fee discount is applicable to the first 10,000 units only. Walmart reserves the right to modify, cancel or terminate this offer at any time without notice.

Get the word out about your goods to millions of customers with Walmart Sponsored Products

Ready to help accelerate your growth? Walmart Sponsored Products ads are a great way to highlight your brand to millions of Walmart customers, which can help you drive discovery, sales and growth. When you buy ad units, they help customers find products like yours when they search and browse through With Walmart Sponsored Products, you can:

  • Reach 150 million unique customers per week on the website and in our app
  • Customize your ads based on actionable data using automated and self-serve tools
  • See your results in real time, with easy campaign tracking and a summary of your return on ad spend

And here’s the best part: you only pay when someone clicks on your ad! Sign up for Walmart Sponsored Products ads today!


Start advertising

Elevate your customer service with the Seller Responsiveness Standard

To provide Walmart customers with a consistent, great shopping experience on, we’re implementing a new Seller Responsiveness Standard soon. As part of this upcoming new requirement, we encourage sellers to respond to customer communications within 48 hours, including on weekends. Failure to meet and maintain these standards may result in account suspension and up to termination of Walmart Marketplace selling privileges. In the meantime, read through our guide for responding to customer messages.

In the coming weeks, we’ll share complete details on the Standards so you know how you can elevate your customer service approach. To help sellers meet these goals, we’ll also be introducing a Seller Center dashboard that allows you to monitor your communication performance. Keep an eye out for more information.


Read guide

Select your primary contact for better customer service

Speaking of customer service, sellers can now choose a primary contact for customer service inquiries. Navigate to the Manage Contacts page in Seller Center to make the update. From there, edit or add a new contact type by sharing the name, email and phone number of the contact, then click the checkbox next to “Make Primary Contact” and save your contact. Once our team verifies the new contact information, your primary customer service contact will be shown in listings and on your seller pages on It’s that easy!


Update my contact

Say goodbye to Item Spec 3—and upgrade to Item Spec 4

If you’re still using Item Spec 3, it’s time to upgrade! Over the next six months we’ll be phasing out Item Spec 3 in favor of Item Spec 4, which has a ton of new features you’re going to love, including:

  • Item setup based on sub-category, including multi-category item setup and a new Excel design that has removed macros
  • Dedicated item maintenance specs, with reduced requirements for easier updates and support for partial updates
  • Attribution changes, including hundreds of new closed list attributes, thousands of attribute optimizations based on sub-categories, and hundreds of new attribute definitions
  • Backwards compatibility without impacting item setup on older Spec versions
  • Extra support for Walmart Fulfillment Services, with new item setup APIs for setting up a full WFS item or converting an existing MP item to WFS

Log into Seller Center and download Item Spec 4 today!


Upgrade now

Updates to Order ID numbers

Starting the week of April 25, we will be increasing the length of our order ID numbers. Order numbers are currently 13-digits long, but they will be expanding to 15-digits. There are no required code changes or action needed by you, but please ensure there will be no limitations on your end to consume or display the new order IDs.

Now in Seller Center: Easier updates for multi-node inventory

Sellers can now update multi-node inventory in bulk for multiple items and numerous SKUs, or for individual SKUs. You can also create node-level description details. Learn more here.

Track Full Adjustments as Returns in Seller Center

Starting in mid-April, all Marketplace sellers will be able to track full adjustments as ‘Returns’ in the Returns & Refund Dashboard in Seller Center. Full adjustments initiated by sellers through order management will now trigger a return and will prompt the seller to provide more details.

Payments & Tax

Complying with IRS mandates

IRS mandates require Walmart to ensure that your tax profile on file is accurate. To comply with this mandate, we are verifying the seller tax IDs and legal names we have on file with the IRS, and we may contact you if your information cannot be successfully verified.

How do I verify my tax profile is correct?

  1. Login to Seller Center
  2. Select “Tax Profile” under “Settings” on the top menu bar
  3. Verify that your:
    • Legal name is in the Name field
    • Tax ID (TIN)
    • Tax classification (W-9, W8-ECI, W-8BEN) are correct.
  4. If the information shown is correct, please open a Partner Support case for further assistance
  5. If you made changes to your tax profile, you will be notified after the information has been verified

What happens if I don’t correct my information?

If after 30 days, you have not updated your information or opened a Partner Support case, your payments may be suspended until we can verify your tax information with the IRS. Further actions may include, but are not limited to:

  1. Collecting backup withholding on gross payments at the rate of 24%, as directed by the IRS
  2. An IRS-imposed $280 penalty for incorrect information if updates are not made before your 1099-K form is filed for the calendar year (penalty assessed each year information remains incorrect)
  3. Additional solicitations from Walmart to obtain correct information
  4. Note that it may take up to 30 days after you obtain a tax ID from the IRS or make changes affecting your tax profile with the IRS for the change to be electronically verifiable with the IRS.

Please refer to the IRS for more detailed information.

1099-K reporting

On January 31, Walmart Marketplace sellers should’ve received a 1099-K form from their payment processor which summarizes their sales made in 2021. Your 1099-K form, summarizing your 2021 sales, was made available to you by your payment processor by January 31 and all forms, including amendments, were posted with the IRS by March 31.


  • Tax profile changes made in 2022 cannot be accepted to amend a 2021 1099-K form
  • 1099-K forms reflect shipped sales during 2021, not payments made to you
  • In the event that funds are being withheld and impacting your ability to meet your tax obligations, please open a support case

2021 tax year reporting thresholds:

Rule Type Applicability Min Order Count Min Gross Value ($)
IRS All states 201 $20,000
State override IL 4 $1,000
State override MA n/a $600
State override MD n/a $600
State override MO n/a $1,200
State override MS n/a $600
State override NJ n/a $1,000
State override VA n/a $600
State override VT n/a $600


Eligibility and Important Notes:

  1. Only sellers with a W-9 tax classification are eligible to receive a 1099-K form
  2. Reporting thresholds are applied to orders shipped between January 1 and December 31, 2021
  3. State given reporting thresholds take precedence of IRS thresholds
  4. Refunds are not considered: if you shipped 201 orders and 10 were refunded, you will receive a 1099-K
  5. Canceled sales, even if shipped are not counted towards thresholds eligibility
  6. If you do not meet filing criteria, you will not be issued a 1099-K and will instead need to self-report
  7. Follow IRS guidelines
  8. Maintaining the accuracy of tax information used for reporting is your responsibility
  9. Amended reports will not be issued if your tax information is incorrect by the close of 2021
  10. 1099-K sales reports will be issued to you via your Payment processor (Payoneer or Hyperwallet) to your primary contact email
  11. Failure to maintain accurate tax information as part of your 1099-K filing may result in IRS penalties of up to $280 (IRS Pub. 1586)

Important dates:

Limit Date Activity
Jan 5-14, 2022 1099-K sales reports will be generated based on the information on file at the close of 2021
Jan 31, 2022 Your payment processor will contact you via email with instructions on how to retrieve your 1099-K
Feb 1 – Mar 15, 2022 You may file for corrections if there was a change of ownership or split 1099-K forms are required
Mar 31, 2022 1099-Ks will be filed with the IRS and Department of Revenue of the state corresponding to your legal address

Policies & Guidelines

International Trade Restrictions

Walmart is firmly committed to complying with all laws and regulations in every market we operate, and we expect the same from our Marketplace sellers. As events continue to develop, we ask that you monitor and ensure compliance with all Executive Orders, trade restrictions, and other sanctions regulations arising from the conflict in Ukraine.

President Biden issued an Executive Order on March 11 announcing a new round of sanctions against Russia which strictly prohibit the following:

  1. Importation into the U.S. of alcohol, fish, seafood, diamonds, and other To Be Determined (TBD) products having Russian origin;
  2. Export, sale, re-export, or supply from the US or by a US person of luxury goods and other TBD products to Russia; and
  3. In support of the Executive Order, the U.S. Department of Commerce also issued export controls prohibiting any export or transfer of luxury goods to Belarus.

These restrictions were effective March 25.

Thank you in advance for your attention. Please reach out to your counsel with any questions or concerns.

Prohibited Products Policy reminder

We want to remind you of our Prohibited Products Policy, which lists the types of products that are prohibited and/or restricted from the Walmart Marketplace. The policy is subject to change so please periodically review the page.

Walmart will remove any product listings that per our discretion may be in violation of Law, the Prohibited Products Policy, or any other Walmart policy. Please consult with your legal counsel if you have questions about the laws and regulations concerning your products. Note that corrective action may be taken on your account as needed due to violations of our policies, this may include suspension and/or termination of your account.

If you have questions about our Prohibited Products Policy or would like additional guidance, please create a case for Partner Support and reference code TNS.

Review the Walmart Seller Pricing Policy

We want to remind sellers that the Walmart Marketplace pricing policy is in place to ensure that customers have access to fair, competitive prices for products offered by sellers on Walmart Marketplace.

For all products, including products such as hand sanitizers, cleaning agents, face masks, etc., we require sellers to continue to adhere to Marketplace policies regarding price and advertising claims to ensure customer trust in Walmart Marketplace. Products that are priced in violation of the pricing policy will be removed. Please refer to the Pricing Policy and our Prohibited Products Policy for more information.

If prices change and the item now falls within the acceptable range, the item will automatically republish, typically within 48 hours. If more than 48 hours have passed and you believe your item remains incorrectly unpublished, please create a case with Partner Support.

Product Restrictions - Pre-Approval Categories

Walmart strives to be the most trusted retailer, having a marketplace that is inclusive, robust and compliant is one of our highest priorities. As per our Prohibited Products Policy, please be aware that the following categories require pre-approval from Walmart before a Seller may offer such products on the Marketplace.

  • Fragrance
  • Luxury brands
  • Software
  • Cell Phones and Accessories
  • Halloween and select seasonal products
  • Custom Content

Sellers may apply for approval to offer products in these categories by contacting Partner Support and selecting: Items/Inventory > My item is unpublished. Include a list of the brands or products you wish to sell. Approvals will be granted for specific brands or products within these categories. Please note that approval may be retracted if there are any legal claims related to products or if your products or account are found to be in violation of any of our policies.

If you have questions about category restrictions or our Prohibited Products Policy, please create a case via Seller Center with the code “TNS”.

Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.

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