News & Announcements
Want more customer reviews? Our program makes it easy!
Tap into the Post-Purchase Reviews program to get more reviews and help boost conversion. After a customer buys your item, they’re offered a promo code incentive in exchange for providing feedback.
Please note: Not all sellers and items are eligible for the Post-Purchase Reviews program. Eligibility may vary based on an internal algorithm.
Deliver faster with Inventory Transfer Services
Get your high-demand items delivered faster! Inventory Transfer Service strategically distributes eligible Walmart Fulfillment Services inventory to warehouses close to your customers. Watch this video for an inside look at how the program works.
Introducing two new performance standards
Soon we’ll be retiring the Refund rate and adding Return rate and Items Not Received rate. Plus, the recently launched Negative Feedback rate standard will apply to Walmart Fulfillment Services and API users. These updates are designed to help you quickly identify issues—so you can keep customers happy.
Return rate measures the percentage of delivered items that are returned due to a seller-related issue over the past 60 days. Keep your Return rate at 6% or below to meet the standard.
Item Not Received rate measures the percentage of orders for which customers report not receiving their item due to a seller-related issue over the past 60 days. Keep your Item Not Received rate at 2% or below to meet the standard.
These metrics will appear in your Performance dashboard under a new section called Upcoming Standards.
Be sure to also monitor your Negative Feedback rate and keep it at 2% or below to meet the standard.
The new standards will become official in spring 2026. It’s crucial that you prepare in advance to maintain compliance and continue providing excellent service. We’ll share timelines and a multitude of resources before these standards are enforced so you can prepare.
Smart advertising strategies to help you scale
Ready to grow your business in 2026? Check out our blog to learn how top Walmart Marketplace sellers are increasing their bottom line with Walmart Connect. See which ad strategies they use to build stronger campaigns.
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