Walmart Marketplace Holiday Hub – your destination for making the most out of the holiday season on Walmart.com. The holiday season is right around the corner, and you may be wondering how you can increase your growth with Walmart Marketplace programs. Learn how to maximize your holiday strategy and learn how you can delight customers with a seamless pre- and post-purchase shopping experience.
2024
MARKETPLACE HOLIDAY HUB
Everything you need to know to keep your seasonal sales strategy in check.
Quick links
Key dates
Plan now, celebrate later. Keep these key dates top of mind.
SEPTEMBER
20
Plan for your inventory needs
25
Merry Marketplace 11 AM PT
20
Consider expanding your catalog
30
Walmart Marketplace 101 11 AM PT
30
Deadline to send inventory to WFS to take advantage of waived peak season storage fees*
*Conditions apply. Sellers must inbound their inventory to WFS fulfillment centers by September 30. Peak season is 10/1ā12/31 and storage fees are $1.50 above regular pricing for units stored more than 30 days. Storage costs will automatically be adjusted for the duration of the promotion.Ā Ā Ā
OCTOBER
1
Optimize listings and pricing
15
Check the new Incentives dashboard
16
Marketplace Learn: Live Holiday Special 11 AM PT
24
Set up ad campaigns well in advance of key events
30
Walmart Marketplace 201 11 AM PT
31
Halloween
NOVEMBER
5
Pro Seller Badge refresh
20
Last day to qualify for Pro Seller Badge before Black Friday
28
Thanksgiving
29
Black Friday
DECEMBER
2
Cyber Monday
15
FedEx, UPS ground shipping cut-off date
19
FedEx Express Saver, UPS 3-Day Select shipping cut-off date
21
FedEx 2Day, UPS 2nd Day Air shipping cut-off date
22
FedEx Overnight, UPS Next Day Air shipping cut-off date
24
Christmas Eve
25
Christmas Day and Hanukkah
26
Kwanzaa
31
New Yearās Eve
Pull the levers you need to be holiday ready
Be prepared with the variety of tools and solutions available. Hereās what to consider in order of importance below.
Check back for updates and more tips to help you prepare for the busy season ahead!
Source: *Walmart first-party data, 30-day pre- and post- analysis based on sellers using offers from Listing Quality & Rewards page, MayāJune 2023.
Recommended items on average sell 2.6 times more often
than other items in a seller's catalog.*
Visit the Assortment Growth dashboard to discover how you can expand your catalog with popular seasonal items shoppers are searching for.
*Walmart first-party data, February 2024-July 2024.
Sellers see 50% GMV growth, on average,
for items with Fulfilled by Walmart and 2-day shipping tags. *
Get startedOffer fast and professional shipping with Walmart Fulfillment Services (WFS) and let us pick, pack, store, and ship holiday orders for you.
Ensure the promo price is at least 10% less than
the comparison price to receive strikethrough pricing.
Set up promotions quickly and easily using our new Promotions dashboard.
Marketplace sellers who use the Listing Quality dashboard
see a 60% increase in orders on average.*
Marketplace sellers who use the Listing Quality dashboard see a 60% increase in orders on average.*
*Walmart first-party data, 30-day pre- and post- analysis based on sellers using offers from Listing Quality & Rewards page, MayāJune 2023.
60% of Walmart customers surveyed searched multiple retailers
to compare deals before making a purchase.*
Use the Pricing Insights dashboard to find up-to-date pricing information including competitive price, buy box price, and other pricing insights. Plus, leverage Repricer to help keep your offers competitive.
*Walmart first-party data, March 2024, "Retailer Deal Events Awareness & Perception," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights Survey Team.
Three out of fourāÆtopāÆMarketplace sellersāÆhave used
Walmart Connect advertising in the past six months.*
*Walmart first-party data. JanuaryāJune 2024. Includes sellers with ad spend during this time period. Top sellers are classified based on several factors including GMV and listing quality score.
Your products bring variety, Walmart Connect ad solutions bring visibility. Create a Sponsored Search campaign to help your items stand out and make it into holiday gift boxes this year.
Optimize your seller-fulfilled shipping strategy to deliver gifts on time.
Expedited delivery
Offer fast OneDay, TwoDay, and ThreeDay delivery.
Ship with Walmart
Save time and money when you purchase discounted shipping labels.
Last year, Black Friday and Cyber Monday were
Walmart Marketplaceās biggest sales days ever.*
The wait is over: Black Friday and Cyber Monday are here! Itās the perfect time to fine-tune your catalog with help from Success Hub and stay ahead of the holiday rush.
* Walmart first-party data, Black Friday and Cyber Monday Deals events, November 8-14, 2023 and November 22-29, 2023.
Pull the levers you need to be holiday ready
Be prepared with the variety of tools and solutions available. Hereās what to consider in order of importance below.
Check back for updates and more tips to help you prepare for the busy season ahead!
Source: *Walmart first-party data, last 1Y ending on July 26th. Results will vary.
Recommended items on average sell 2.6 times more often than other items in a seller's catalog.*
Get startedLearn moreVisit the Assortment Growth dashboard to discover how you can expand your catalog with popular seasonal items shoppers are searching for.
*Walmart first-party data, February 2024-July 2024.
Sellers see 50% GMV growth, on average, for items with Fulfilled by Walmart and 2-day shipping tags.*
Learn moreOffer fast and professional shipping with Walmart Fulfillment Services (WFS) and let us pick, pack, store, and ship holiday orders for you.
Ensure the promo price is at least 10% less than the comparison price to receive strikethrough pricing.
Get startedLearn moreSet up promotions quickly and easily using our new Promotions dashboard.
Marketplace sellers who use the
Listing Quality dashboard see a 60%
*Walmart first-party data, 30-day pre- and post- analysis based on sellers using offers from Listing Quality & Rewards page, MayāJune 2023.
Learn moreEnsure your listings are polished and ready to be picked as gifts. Dial in your optimization efforts with help from our Listing Quality dashboard.
60% of Walmart customers surveyed searched multiple retailers to compare deals before making a purchase.*
Try RepricerPricing Insights dashboardUse the Pricing Insights dashboard to find up-to-date pricing information including competitive price, buy box price, and other pricing insights. Plus, leverage Repricer to help keep your offers competitive.
*Walmart first-party data, March 2024, "Retailer Deal Events Awareness & Perception," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights Survey Team.
Three out of fourāÆtopāÆMarketplace sellersāÆhave used Walmart Connect advertising in the past six months.*
Get started*Walmart first-party data. JanuaryāJune 2024. Includes sellers with ad spend during this time period. Top sellers are classified based on several factors including GMV and listing quality score.
Your products bring variety, Walmart Connect ad solutions bring visibility. Create a Sponsored Search campaign to help your items stand out and make it into holiday gift boxes this year.
Optimize your seller-fulfilled shipping strategy
to deliver gifts on time.
Expedited delivery
Offer fast OneDay, TwoDay, and ThreeDay delivery.
Ship with Walmart
Save time and money when you purchase discounted shipping labels.
Last year, Black Friday and Cyber Monday were Walmart Marketplaceās biggest sales days ever.*
Get started* Walmart first-party data, Black Friday and Cyber Monday Deals events, November 8-14, 2023 and November 22-29, 2023.
The wait is over: Black Friday and Cyber Monday are here! Itās the perfect time to fine-tune your catalog with help from Success Hub and stay ahead of the holiday rush.
Special offers
Enjoy up to 75% off referral fees through November 1!*
Save when a qualifying new offer is added. Active for all sellers that have assortment recommendations.
Virtual events
Did you miss our Merry Marketplace holiday kickoff live event?
Watch it now to review insights on holiday trends, catalog tips, a Q&A session, and more.
Unwrapping holiday insights with Walmart Connect
Discover key insights and learn how to help maximize your sales this holiday season.
Marketplace Learn:
Live Holiday Special
Learn how to make your listings shine brightly this holidays season, get updates for new and existing tools, and discover more ways to take your seasonal strategy to the next level in our latest webinar!
More holiday resources
Walmart Connect 2024 Holiday Customer Insights Guide
Our 2024 Customer Insights Guide provides insights to help you understand your customers’ needs, preferences, and buying behaviors. Focused on data-driven marketing, this resource will help you tailor your products and marketing campaigns for maximum impact.
Walmart Connect small business resource hub
Get the most out of your investment and maximize your holiday sales with resources in our one-stop small business resource hub.
Kickstart your holiday sales: Essential tips for your first 30 days
A handy guide full of tips, tools, and strategies to help you excel in your first 30 days and beyond. It includes steps for onboarding, setting up your catalog, and more.
Holiday checklist blog
Your go-to resource to make sure you get everything done to maximize sales and success this season.
