Getting started with Walmart Marketplace

Before you begin, here are the minimum qualifications to join Walmart Marketplace:

Business Tax ID(s) (SSN not accepted) or Business License Number
Supporting documents that verify your Business Name and Address
History of marketplace or eCommerce success
Products that have GTIN/UPC GS1 Company Prefix Numbers
Catalog that complies with Walmart Prohibited Products Policy
Fulfillment through Walmart Fulfillment Services (WFS) or another B2C US warehouse with returns capability and ability to adhere to our Seller Performance Standards

Our competitive referral fees help Marketplace sellers earn more.
Fees vary by category.

Ready to get started?

It takes only one minute to create your Walmart Marketplace account. From there, you’ll just need to complete the 3-step setup to begin onboarding.

Join Marketplace

1. Business Verification

Submit your business details to complete your Seller Profile.

2. Payments

Tell us where to send your payments. No setup, subscription, or monthly fees.

3. Shipping

Configure your shipping methods and costs. Select your preferred returns method and carriers for your budget.

Introducing Seller Center! As a Marketplace seller, you will use Seller Center to register your company, update your account settings, view reports, and manage catalog performance. If you choose not to use Walmart’s APIs or work with a Solution Provider, Seller Center is where you will manage your items and orders.

What’s next? Set up your items.

As a Marketplace seller, you have three options for integrating your catalog with Walmart.com.

Solution providers
API connection
Seller Center via Setup by Match, Single Item, or Bulk Upload Setup

Choose the appropriate method for your business and follow best practices to help ensure a successful experience.

Don’t forget to review our Prohibited Products Policy
and Seller Performance Standards.

Explore additional ways to grow your Marketplace business

Once you complete your account setup and list your products, you can explore innovative solutions like Walmart Fulfillment Services and Walmart Connect right away!