News & Announcements
Take advantage of reduced referral fees!
Did you know you can get reduced referral fees on select low-priced items? To start saving, go to Pricing > Incentives in Seller Center, and view your reduced referral fee incentive recommendations.
Want to maximize sales? Check out the Holiday Hub!
Make the most of the holiday rush with our all-in-one resource for tips, tools, promotion info, and important deadlines that will help you sleigh the season on Walmart Marketplace.
New! Apply to be a brand owner or authorized reseller
You can now request authorized reseller or acting brand owner privileges through Seller Center! Apply by going to Seller Center > Growth > Brand Manager. Request the role you want and upload supporting documents. This includes a letter of authorization or other evidence of your relationship to the brand. After the brand owner reviews the request, Walmart will email you status updates. You can also view your status on the Brand Manager page.
Once you’re approved as an acting brand owner, you’ll be able to utilize: Sponsored Brands ads, Sponsored Videos, Display, and Brand Shop along with a potentially higher content ranking. If you’re approved as an authorized reseller, you’ll have a potentially higher content ranking compared to other third-party sellers.
Please note: If the reseller cannot request privileges for a particular brand on the Brand Manager page, the reseller will need to ask their brand owner to add them to Brand Portfolio for the brands that they sell items for. By doing this, authorized resellers and acting brand owners can leverage unique brand benefits.
WFS holiday offer: Enjoy waived peak season storage fees!
Walmart Fulfillment Services (WFS) is waiving peak-season storage fees October 1–December 31. We strongly recommend that you send inventory to WFS centers as soon as possible to maximize your savings!
Don’t miss this opportunity to power up your fulfillment strategy and help make 2025 your most successful holiday season yet.
*Peak season is October 1, 2025–December 31, 2025. Standard storage fees of $0.75 per cubic foot per month still apply. Storage costs will be automatically adjusted for the duration of the promotion.
Fuel your growth with capital opportunities from Lendistry
U.S. sellers now have the option to apply for financing products from Lendistry to help grow your business.
ShipStation Holiday Readiness Webinar
Prepare for peak season and learn how to reduce shipping costs, manage inventory, and optimize returns.
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