Black Friday and Cyber Monday

Last year, Walmart Marketplace had its highest sales day ever and set a single day conversion rate record during the week of Nov. 25–Dec. 21*

Launch your store now to be ready for Black Friday, Cyber Monday and peak holiday demand on Walmart.com.

*Source: Walmart Internal Sales Data, Nov. 25-Dec. 2, 2024

New sellers using Walmart Fulfillment Services must add their products by October 1 for holiday shipping.

Do you sell products in these top holiday categories?

Apparel & accessories

Clothing, shoes, kids, tween and teen fashion, handbags, jewelry

Toys & games

Dolls, stuffed animals, kids’ toys, video games, board games, scooters

Electronics

TVs, smart phones, laptops, tablets, e-readers, music players and creation tools

Home & kitchen tools

Ice cream makers, vacuums, blenders, air fryers, espresso machines, microwaves

Travel

Luggage, travel accessories, swimsuits, towels, games, automotive, adapters

Home & holiday

Indoor & outdoor decor, holiday string lights, LED lights, projectors, displays

If so, list your products on Walmart.com by October 1 to capitalize on holiday demand.

Don’t see your category? No worries, more seasonal opportunities are coming.

Reach new shoppers during peak seasonal surges—all year long

Launch your store now so you’re ready for seasonal high-demand events like these.

Ease the stress of holiday fulfillment with Walmart Fulfillment (WFS) Services

Leverage one of the world’s largest supply chains to deliver a top-tier fulfillment experience to your customers—including returns and exchanges.

Sellers using WFS see 50% GMV growth, on average, for items with ‘Fulfilled by Walmart’ and ‘2-day shipping’ tags.*

*Non-peak. Some heavy & bulky items excluded. Only standard shipping is available in non-contiguous states of Alaska and Hawaii.

See how family-owned global Italian coffee company Lavazza leveraged Walmart Fulfillment Services to grow their business almost 200% in just a year and a half.

New sellers must add their products to WFS by October 1 for holiday shipping

NEW-SELLER SAVINGS

Get up to $75,000 in savings when you start selling on Walmart.com*

Sign up now and get up to 75% off base referral fees, plus get credits for advertising and fulfillment to kickstart your growth.

*Offer subject to eligibility criteria, promotional savings will vary by seller. See full terms and conditions for offer details. For full terms and conditions, click here.

**Credits will come as reimbursements for fulfillment services.

***Walmart Connect’s offer is exclusively for new advertisers. See terms for complete details, including eligibility requirements. 

An eCommerce ecosystem built with sellers in mind

Transparent,
competitive pricing

Pay zero monthly or set up fees—only pay for what you sell with our competitive referral rates.

Tools to help you grow

Access a suite of solutions for fulfillment, advertising, pricing and more built and shaped with you, the seller, in mind.

Sell beyond the border

We’re creating borderless commerce, making it easier for sellers to tap into Walmart’s global reach.

Get started on Walmart.com today

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.