Last year, Walmart Marketplace had its highest sales day ever and set a single day conversion rate record during the week of Nov. 25–Dec. 21*
Launch your store now to be ready for Black Friday, Cyber Monday and peak holiday demand on Walmart.com.
*Source: Walmart Internal Sales Data, Nov. 25-Dec. 2, 2024

New sellers using Walmart Fulfillment Services must add their products by October 1 for holiday shipping.
Do you sell products in these top holiday categories?
Apparel & accessories
Clothing, shoes, kids, tween and teen fashion, handbags, jewelry
Toys & games
Dolls, stuffed animals, kids’ toys, video games, board games, scooters
Electronics
TVs, smart phones, laptops, tablets, e-readers, music players and creation tools
Home & kitchen tools
Ice cream makers, vacuums, blenders, air fryers, espresso machines, microwaves
Travel
Luggage, travel accessories, swimsuits, towels, games, automotive, adapters
Home & holiday
Indoor & outdoor decor, holiday string lights, LED lights, projectors, displays
Reach new shoppers during peak seasonal surges—all year long
Launch your store now so you’re ready for seasonal high-demand events like these.

Ease the stress of holiday fulfillment with Walmart Fulfillment (WFS) Services
Leverage one of the world’s largest supply chains to deliver a top-tier fulfillment experience to your customers—including returns and exchanges.
Sellers using WFS see 50% GMV growth, on average, for items with ‘Fulfilled by Walmart’ and ‘2-day shipping’ tags.*
*Non-peak. Some heavy & bulky items excluded. Only standard shipping is available in non-contiguous states of Alaska and Hawaii.
See how family-owned global Italian coffee company Lavazza leveraged Walmart Fulfillment Services to grow their business almost 200% in just a year and a half.
New sellers must add their products to WFS by October 1 for holiday shipping
NEW-SELLER SAVINGS
Get up to $75,000 in savings when you start selling on Walmart.com*
Sign up now and get up to 75% off base referral fees, plus get credits for advertising and fulfillment to kickstart your growth.
*Offer subject to eligibility criteria, promotional savings will vary by seller. See full terms and conditions for offer details. For full terms and conditions, click here.
**Credits will come as reimbursements for fulfillment services.
***Walmart Connect’s offer is exclusively for new advertisers. See terms for complete details, including eligibility requirements.Â

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