The 2025 Walmart Marketplace Playbook for Sellers
Whether you’re a seasoned seller or just starting out, our Playbook is your key to unlocking every opportunity to grow your business on Walmart.com.

Download the Playbook and learn how to:
Scale smarter, faster
Explore powerful tools for success, exciting new channels and how new sellers can save up to $75,000 with New-Seller Savings.
Hear from Marketplace leaders
Get direct insights into Walmart’s vision, priorities and what’s next for sellers.
Unlock top growth opportunities
Discover which product categories surged in 2024 and where to focus next.
Navigate peak seasons
Take advantage of seasonal demand by planning ahead with a full schedule of key Walmart Fulfillment Services and Walmart Connect cut-off dates.
Sell in international markets
Learn how to expand beyond borders and tap into Walmart’s growing international reach.