Meet two sellers using the Walmart Preferred Carrier Program
At a glance:

Brand: Primo Brands |
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Business size: ~5 employees |
Product category: Grill Accessories |
Started using Walmart Preferred Carrier Program: February 2023 |
Backstory and shipping challenges: Founder Yoni Chaya launched the business in 2020 after noticing a gap in the grill accessories category. They had a very successful first Black Friday with Walmart—but needed a way to affordably bring larger quantities to WFS. As a small business, they were initially forced to ship small-parcel to WFS since the less-than-truckload rates they sourced on their own were expensive. |
Win with the Walmart Preferred Carrier Program: 60–70% cost reduction for shipping less-than-truckload (LTL) items compared to the prices they sourced on their own as a small business. |

Brand: Hamilton Beach |
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Business size: ~700 employees |
Product category: Home Appliances |
Started using Walmart Preferred Carrier Program: June 2023 |
Backstory and shipping challenges: Hamilton Beach recently started scaling online with Walmart Marketplace—but needed a cost-effective way to transport items to WFS. As a big global brand, the company had established relationships with carriers but still faced operational issues including a lack of visibility into in-transit inventory and carrier scheduling errors that caused receiving delays at WFS fulfillment centers. |
Win with the Walmart Preferred Carrier Program: 15% lower shipping costs, allowing for added assortment with WFS, plus a 20% decrease in time their inventory spent between shipment and Available to Sell status. |
Why are top sellers using the Walmart Preferred Carrier program?
with it you can
Enjoy Walmart-negotiated rates on inbound shipments, helping you scale.
By working with Walmart’s most trusted carriers, we’re able to negotiate volume-based rates that sellers often can’t access on their own. You get low rates on hundreds of shipping lanes across the U.S. to help boost your bottom line.
Primo Brands
“The LTL service brought our costs down between 60–70%, which let us offer competitive flash deals. Once you’re saving with shipping, you can offer customers everyday low prices.”
Hamilton Beach
“Profitability drives a lot of our choices. From a cost standpoint, we see a decrease of 10–15%.”
Get fast and reliable inventory transportation by in-the-know carriers.
The Walmart Preferred Carrier Program utilizes vetted carriers familiar with our fulfillment centers’ inbound processes, resulting in fewer inbounding delays and safe transit of your items. That means they’ll be received and ready to sell sooner.
Primo Brands
“We see faster inbounding and receiving with the program—the process currently takes around 1–2 days.”
Hamilton Beach
“Our lead time decreased by about 20%. The biggest factor there is appointment scheduling. Walmart’s carriers are familiar with the system internally and handle that process well, making items available to sell faster.”
Lean on WFS to take accountability for shipment and returns management.
Find real-time shipment status updates, inventory transportation fee and payment reports, and more—all in one place. If you’re sending a less-than-truckload shipment, you can even schedule and reschedule directly in Seller Center. No phone calls required!
Plus, the Walmart Preferred Carrier Program has your back if and when issues arise—with customer service covered.
Primo Brands
“Walmart’s great with reimbursement cases. If an item comes damaged, they take responsibility, offer a refund, and even send the product back. There’s no back-and-forth or drawn-out process.”
Hamilton Beach
“Once shipments are in transit to the WFS facilities, we can get updates and troubleshoot delays. The accountability piece is also big. Walmart holds more accountability for damaged units and items that are lost during transit. There’s a partnership there.”