A leading electronics brand, known for its headphones and speakers, asked VENDO to help them increase sales by elevating their presence on Walmart’s site and app. To help the brand achieve this goal, VENDO focused on their Brand Shop, a Walmart Connect virtual storefront that helps drive brand and item discoverability and sales on Walmart.com.
After identifying opportunities to boost the brand’s visual identity and enhance their messaging and overall presence, VENDO leveraged Walmart Marketplace’s available modules and solutions to unlock greater visibility and engagement within Walmart’s ecosystem—ultimately driving significant sales growth for their business.
+288%
Month-over-month increase in brand shop attributed sales
+260%
Month-over-month increase in units per order
+47%
Increase in order rate*
*Data provided by VENDO, 2025
The Strategical Breakdown
Elevated brand shop imagery
Previously, their presence on Walmart.com was minimalistic, featuring only black-and-white elements and basic product imagery. By leveraging the brand’s existing high-quality assets while aligning with Walmart’s best practices, VENDO transformed their Walmart.com brand shop. By strategically utilizing Walmart Connect’s Brand Shop modules, VENDO introduced vibrant colors, lifestyle imagery and engaging video content—creating a more immersive experience that emphasized the brand’s core identity. This improved customer perception, strengthened brand consistency across platforms, which led to increased engagement and sales.
Strategic placement of brand shop callouts
After optimization, VENDO leaned on their established relationship with the Walmart site merchandising team to tactically drive visibility to the new-and-improved brand shop. An example of one of these tactics is implementing a callout to the brand shop when the brand name was searched on Walmart.com. This approach allowed already interested customers to view the brand’s full product portfolio in a tailored setting, which increased conversion rates on the brand’s increased traffic.
Optimization of brand shop modules
Since Walmart Connect’s Brand Shop is a newer feature on Walmart Marketplace, there are frequent updates to its modules. As a Walmart Agency Solution Provider, VENDO is always quick to adopt these new features. For instance, as soon as the video module feature became available, VENDO swiftly incorporated captivating, branded video content into their Brand Shop, which elevated the customer experience and captured their interest.
Conclusion
In collaboration with the brand, VENDO quickly delivered a triple-digit increase in Brand Shop attributed sales. By leveraging the brand’s existing assets, VENDO’s strong Walmart connections and a proactive approach to Walmart’s tool set, VENDO successfully helped the brand achieve exceptional growth and a standout presence on Walmart.com.
