Toys combine entertainment, educational value, creativity, and fun for all ages. A top-tier global toy brand that delivers innovative products turned to the Walmart Sales Rewards & Attribution program to amplify their growth.
Leveraging this program took their brand marketing to the next level, driving traffic, boosting conversions, and contributing to just over 60% YoY GMV growth across their total sales during FY26 Q1!
GOALS
Identify best marketing channels for chosen products
Drive external traffic to Walmart.com product listings
Optimize ROI based on performance tracking
The Strategical Breakdown
Utilized a data-driven approach
First, this toy brand identified products in their catalog that needed a sales boost—newly-released items with high inventory, low sales velocity, and poor return on ad spend performance.
Based on available data, they chose a remote-controlled car toy. The brand identified the key demographics of their target audience for this item and chose the most suitable, highest-performing marketing channel for the toy: remote-controlled toy hobbyist groups. This strategic, data-driven move resulted in 94 total units sold through this campaign alone.
Optimized marketing strategies using key metrics
Knowing and tracking the performance metrics of different media campaigns is crucial to enhancing marketing strategies. The Walmart Sales Rewards & Attribution program allowed this brand to compare campaigns and easily identify what was working and what wasn’t by analyzing critical eCommerce statistics like clicks, units sold, and sales all in one place. As a result, they adjusted their tactics based on proven success and saw a conversion boost of over 30%.
Earned commission through the Walmart Sales Rewards &
Attribution program
This program allows sellers to create unique product and brand shop links that they can use on external sources to direct shoppers to their product listings on Walmart.com, earning commission on qualifying 3P item sales. This toy brand leveraged this capability and the commission gained through the program equated to 10% of their items sales.
Walmart Sales Rewards & Attribution demonstrated exceptional affiliate marketing performance through precise channel selection strategies. This approach successfully contributed to just over 60% YoY GMV growth across our total sales during FY26 Q1.
Martin,
Sales Manager
BIG WINS
+30%
conversion boost
+60%
YoY GMV growth
The Walmart Sales Rewards & Attribution program can help sellers boost profits by earning up to 10% on qualifying 3P sales from traffic driven to Walmart.com from external sources.
Plus, the program provides detailed performance insights so that you can make smarter, data-driven decisions.
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