Want to catch the eye of more shoppers and help boost your conversion? Become a Pro Seller, and you’ll achieve this and more! The Pro Seller program has a tiered system with perks that increase as you scale your business.
Whether you’re a Rising Seller, Advanced Seller, or Pro Seller, you’ll get rewarded for providing a great customer experience.
Rising Sellers get faster payouts and discounts on Ship with Walmart shipping labels.
When you move up to the next tier, Advanced Seller, you’ll unlock even more rewards:
- Faster payouts. Access your earnings faster with up to a 10% increase on your eligible payout balance
- Discounts on Ship with Walmart shipping labels. Save up to 25% on 2-day or 3-day shipping labels
- Attractive Capital by Walmart terms for eligible sellers
- Review Accelerator credit to use toward incentivized reviews
- A 5% referral fee discount on Pro Listings that meet eligibility criteria
Once you reach Pro Seller status, your listings will stand out and gain a competitive edge. Pro Seller listings feature a badge that serves as a mark of excellence—letting customers know you consistently provide a great shopping experience. This can help build customers’ trust and confidence in your business, boosting your conversion.
Pro Seller perks include:
- A Pro Seller Badge on all eligible items
- Faster payouts
- Discounts on Ship with Walmart shipping labels
- Attractive Capital by Walmart terms for eligible sellers
- Review Accelerator credit
- A 10% referral fee discount on Pro Listings that meet eligibility criteria
Eligibility Criteria
| Metric | Rising Seller | Advanced Seller | Pro Seller |
|---|---|---|---|
| On-time delivery rate* | ≥90% | ≥92.5% | ≥95% |
| Cancellation rate* | ≤2.5% | ≤2.0% | ≤1.5% |
| Seller responsiveness rate* | ≥90% | ≥92.5% | ≥95% |
| NEW Delivery score* | ≥5% | ≥25% | ≥50% |
| NEW Content score | ≥65% | ≥70% | ≥75% |
| NEW Price competitiveness score | ≥60% | ≥60% | ≥60% | Orders received | More than 100 orders in the past 90 days | Active days | Active for at least 90 days | Policy compliance | In compliance with all Marketplace policies |
*Using Walmart Fulfillment Services can help you meet this requirement.
Pro tip:
Accelerate your path to Pro Seller status by shipping with Walmart Fulfillment Services (WFS).
Use WFS to get reliable, cost-effective shipping.
Give your business a boost by becoming a Pro Seller
The Pro Seller program can help increase your visibility, sales, and overall success on Marketplace while giving you rewards at the same time. The best part is the criteria for the program are things that customers love, so when you meet them it’s a win-win!
You can view your status and metric details in the Pro Seller dashboard. For more guidance, check out our Marketplace Learn article. Want to improve your chances? We’ve compiled a list of helpful tips on Pro Seller best practices.
