Spreetail, a Walmart Marketplace seller of swimming pools, began to prepare for the summer season in April 2022. An integral part of their strategy was consulting with Walmart Connect’s Marketplace team. After an evaluation of their advertising efforts, there was room for improvement. A primary challenge was due to the high demand for Spreetail’s products. Sponsored Search campaigns were capping out early and missing out on potential sales.
To overcome this challenge, Spreetail came together with the Walmart Connect Marketplace team and implemented their data-driven recommendations and optimized advertising tactics, leading to improved sales and other KPIs.
GOALS
Increase ad-attributed sales
Increase ROAS
The Strategical Breakdown
To help keep Spreetail from missing out on seasonal activity, the Walmart Connect Marketplace team provided data-driven insights and recommendations to help with demand and overall performance.
- Increase the ad budget to help campaigns avoid capping out prematurely.
- Lower bid pricing to maximize the increased budget.
With bi-weekly reports supporting the recommendations and frequent collaborative sessions, Spreetail was able to increase their budget and daily ad spend with confidence.
BIG WINS
+36%
Attributed sales revenue1
+33%
Units sold1
+12%
ROAS1
-22%
CPC decrease1
Source: 1 Walmart first-party data, April 1, 2022 â April 14, 2022, compared to April 15, 2022 â April 27, 2022. PROPRIETARY & CONFIDENTIAL These materials are provided pursuant to the partiesâ confidentiality agreement and are considered Walmart confidential and proprietary information and may not be disclosed or further distributed without Walmartâs express consent.
The Walmart Connect Marketplace team offers quality support to Marketplace sellers. Spreetail’s story is an example of how our team can help identify campaign optimization opportunities. Put your product at the head of the pack with high visibility Sponsored Search advertising from Walmart Connect.
