Grow your business with a Walmart+ badge on your self-fulfilled listings.
Make your item listings stand out to Walmart’s most loyal customers with the Walmart+ badge—now available for items you fulfill yourself. Walmart+ badges signal trust to customers and improve listing discoverability, which helps increase conversion and GMV.
Grow your business with a Walmart+ badge on your self-fulfilled listings.
Make your item listings stand out to Walmart’s most loyal customers with the Walmart+ badge—now available for items you fulfill yourself. Walmart+ badges signal trust to customers and improve listing discoverability, which helps increase conversion and GMV.
Walmart+ badge benefits
Boost listing visibility
Walmart+ badges increase engagement, which helps listings appear higher in search results.
Increase customer trust
Walmart+ members know that items with badges will be shipped quickly and reliably—for free.
Participate in events
Items with the Walmart+ badge are more likely to be included in promotional events.
How do I qualify for Walmart+ badges?
To be eligible for the Walmart+ badge program, you must meet the following criteria:
- Operate a business located in the U.S.
- Fulfill badged items for free to Walmart + members in three calendar days or less.
- Maintain an On-Time Delivery rate of 90% or better and a Seller Cancellation Rate under 2.5%.
Earn your Walmart+ badge with Seller Fulfilled Solutions
Fulfill at the speeds required for Walmart+ badge eligibility by offering Expedited Shipping.
Looking for ways to unlock faster fulfillment? With our programs, you can save time and money:
Simplified Shipping Settings helps you meet delivery promises with more accurate Estimated Delivery Dates and the option to prioritize speed or cost.
Ship with Walmart provides discounted rates on shipping labels and the ability to buy in bulk.
Plus, both programs protect your OTD rate when you ship on time, a critical performance standard for Walmart+ badge eligibility.
How do I add Walmart+ badges to my listings?
- Visit the Walmart+ page in Seller Center and select Auto Enroll to enroll all eligible items, or Manual Enroll to choose specific items.
- The Walmart+ badge will be added to all items that meet the program requirements.
- Enrolled items previously configured with paid shipping will be offered with free shipping for all Walmart+ members.
 Your Privacy Choices
