Seller Success Formula:
Grow
Now that you’ve covered the basics in Seller Success Formula: Launch, it’s time to accelerate your growth. Sam Walton, Walmart’s founder, believed: “There is only one boss: the customer.” After more than 60 prosperous years, that sentiment is still our north star.
Now, it’s your turn. Learn how to gain customer trust and earn loyalty with the right tools and programs by your side. Speed up sales and fast-track success without compromising customer-first values.
Step 1: Stock your catalog strategically
You’ve listed your full catalog, so now it’s time to fine-tune it by stocking strategically. As mentioned in Seller Success Formula: Launch, start with the Assortment Growth dashboard. There you can see each item’s status, find and fill the gaps in your assortment, and stock Customer Favorites.
Next, level up by maintaining your inventory and satisfying demand.
Go to your catalog dashboard
Stay ahead! Visit the dashboard to ensure your inventory is up to date. See each item’s status, restock on time, and keep up with customer orders.
Got Walmart Fulfillment Services (WFS) inventory?
View which items are low in stock or out of stock. Manage your WFS orders to ensure all your items are available to ship on time.
List new Customer Favorite
items and get up to
100% off
referral fees1.
Pro tip! Get working capital to stock hot-ticket items
Capital funding offers quick and flexible financing, so you can stock up on Customer Favorites. Choose the option best suited to your needs and use your new funds to add in-demand items to your catalog.
Step 2: Perfect the art of everyday low prices
Customers come to Walmart expecting variety and everyday low prices. Even if your catalog is full of popular items, you won’t see optimal success unless you price strategically.
In the Seller Success Formula: Launch, you learned the importance of visiting your pricing insights dashboard to stay informed. Along with leveraging your metrics, we recommended you use Repricer, our automated pricing tool, that helps you win the Buy Box and compete with prices outside of Walmart.com. Both of these powerful solutions are a great starting point.
But how do you achieve next-level competitive pricing? One way is to offer limited-time promotions to elevate sales and stay ahead of the game.
Stand out with promotional pricing
Capture the attention of shoppers looking for deals by creating limited-time strikethrough promotions. Simply choose the discount you want to apply, add a target budget, and select the duration of your promo. Not only will you make price-conscious shoppers happy, but you’ll also help drive traffic and boost sales. It’s a win-win!
Step 3: Optimize your logistics
In the modern eCommerce landscape, customers expect you to deliver their items at lightning speed and accuracy. So how do you keep up with demands?
Whether you outsource your end-to-end fulfillment to WFS or do it all yourself, count on our best-in-class shipping and logistic solutions tailored to help your business accelerate growth—across all of your eCommerce sales channels.
Walmart Fulfillment Services
Tap into fast, low-cost fulfillment powered by one of the world’s most advanced supply chains
Walmart Preferred Carrier (WPC)
Boost your bottom line by saving on inbound shipping costs. WPC, our network of trusted carrier partners, offers discounted rates for parcel less than truckload and full truckload when you ship to a Walmart facility. Plus, there’s no need for you to bid on carriers, coordinate pickup, or schedule delivery. Leave it all to us!
75%
of top Marketplace sellers
leverage WFS.2
Multichannel Solutions
Are you also selling on your own website, social media shops, or other marketplaces like Amazon, eBay, Shein, and Temu? Meet your customers where they’re at and use the same inventory pool and logistics to quickly fulfill your orders. Help drive conversion and gain flexibility with low-cost WFS shipping for the items you sell across different sites.
30% off
Multichannel Solutions fulfillment fee
for all new sellers to the program.3
Seller Fulfilled Solutions
Enable free and fast shipping for your customers—even when you ship yourself
OneDay and TwoDay shipping
Help soar to the top of search results, increase your chance of winning the Buy Box, and entice customers with a free and fast delivery promise. When you offer OneDay and TwoDay delivery through Simplified Shipping Settings, customers can more easily find your products when they filter by shipping speed.
2 Top sellers are classified based on several factors, including GMV and listing quality score. Note: Defined as any Strategic seller that has ever inbounded to WFS that was live as of 5/21/25.
3 This offer expires October 1, 2025. Only sellers that are onboarding to Multi-channel Solutions but have not placed an order yet are eligible for the incentive. See here for the full details.
Step 4: Grow your customer base
With assortment, pricing, and delivery dialed in, it’s time to maximize your reach with reviews and advertisements.
Ratings and reviews build trust and unlock organic growth. Having plenty of ratings and reviews is the key to discoverability while paid advertisements help you connect with a larger motivated audience to expand your exposure.
Combine these two powerhouse solutions to supercharge your rank and conversion!
Curate authentic reviews and appeal to new shoppers
Review syndication
If you’ve previously sold items and received lots of reviews, why start from scratch? Instead, import your existing reviews to Walmart.com from other sites and help your business excel.
Review Accelerator
If you’ve added brand new items to your catalog, Review Accelerator can help you incentivize customers to write an honest review of your new products after their purchase.
Help boost exposure and accelerate conversion
Advertisement Hub
Your go-to spot for connecting with millions of Walmart.com shoppers awaits. Advertising Hub helps spotlight your brand with tools and products made to fit your advertising needs.
Expanded targeting strategies
Now that you’ve got the advertisement basics down, use smarter tools to drive traffic to your listings using Walmart Connect. Dive deep into advanced strategies to target audiences, drive sales, and help boost ad performance—in just a few steps.
Accelerate your growth on a platform where Walmart Marketplace advertisers
see an average 5:1 return on their ad spend.4
Accelerate your growth on a platform where Walmart Marketplace advertisers see an average
5:1 return
on their ad spend.4
4 Walmart first-party data, Feb. 1, 2024–Jan. 31, 2025; Includes all Sponsored Products campaigns during stated time period. ROAS is the ratio of total attributed sales revenue to ad spend.
Step 5: Pave your path to pro
Operational excellence helps you maintain your momentum and keep your business thriving. By tracking your performance and fixing issues on the spot, you will stay ahead and exceed your goals.
Best part about striving for excellence? It’ll earn you some major recognition and perks!
Get suggestions in Success Hub
Visit your dashboard to regularly see what actions you can take to optimize your performance, keep your listings live, and make your customers happy.
Gain perks like a Pro Seller
Reach Pro Seller status and get rewarded! You’ll earn a Pro Seller badge, signifying that you offer an exceptional shopping experience, which will help set your business apart from competitors. Plus, you’ll gain extra perks like 10% referral-fee savings on Pro listings, credits to spend on reviews and ads, access to invite-only sessions with Marketplace experts, and more.
Get suggestions in Success Hub
Visit your dashboard to regularly see what actions you can take to optimize your performance, keep your listings live, and make your customers happy.
Gain perks like a Pro Seller
Reach Pro Seller status and get rewarded! You’ll earn a Pro Seller badge, signifying that you offer an exceptional shopping experience, which will help set your business apart from competitors. Plus, you’ll gain extra perks like 10% referral-fee savings on Pro listings, credits to spend on reviews and ads, access to invite-only sessions with Marketplace experts, and more.
Pro tip! Track your performance
Get a bird’s eye view of your metrics. Review real-time seller account health signals and tackle any dips right away. Proactive fixes protect customer trust and ensure your listings stay live.
Stay the course and keep growing strong
Congrats! You’ve gone beyond the essentials, put customers first, and supercharged your growth. Now is the perfect time to keep progressing, learning, and iterating. And with our end-to-end support every step of the way, rest assured the sky’s the limit.
Want more info?
Marketplace Learn is your go-to source for all the topics we covered. If you prefer to be more hands on, attend an upcoming Marketplace Learn Event or watch a past event recording.
Plus, continue boosting your skills with our interactive training program, Seller Growth Bootcamp.
