Simpli-Magic, a manufacturer offering a range of high-quality commercial cleaning and household products, sought out SellCord’s services to expand their eCommerce presence. As a Solution Provider for Walmart Marketplace, SellCord is a full-service agency exclusively focused on Walmart.com. Expertise includes guiding brands through every step of the Walmart selling journey, from initial onboarding to ongoing management. In this case study, we’ll share the approach SellCord used to jumpstart and scale Simpli-Magic on Walmart Marketplace.
Simpli-Magic, a manufacturer offering a range of high-quality commercial cleaning and household products, sought out SellCord’s services to expand their eCommerce presence. As a Solution Provider for Walmart Marketplace, SellCord is a full-service agency exclusively focused on Walmart.com. Expertise includes guiding brands through every step of the Walmart selling journey, from initial onboarding to ongoing management. In this case study, we’ll share the approach SellCord used to jumpstart and scale Simpli-Magic on Walmart Marketplace.
GOALS
Increase traffic
& conversion
Grow sales
Maintain fast & on-time
order delivery rates
The Strategical Breakdown
CATALOG SET UP AND OPTIMIZATION
Opportunity
Simpli-Magic had an extensive product catalog ripe for sales, however, their listings on Walmart.com were not optimized for success.
Solution
The SellCord team audited Simpli-Magic’s catalog and polished listings based on Walmart’s best practices. The goal was to optimize titles, keywords, and incorporate high-resolution images for all items. To ensure these efforts were as successful as possible, an in-depth analysis was performed. Results presented the team with high-volume keywords that were strategically incorporated into the pages.
Outcomes:
- Listing quality score of 95% or greater for all listings
- Listings started to index for targeted keywords
Provided by solution provider, for questions or concerns please reach out to SellCord
OUTSOURCING EFFICIENT SHIPPING WITH WALMART FULFILLMENT SERVICES (WFS)
Opportunity
Since Simpli-Magic sells larger items, shipping and logistics costs were too high to offer competitive retail prices. Additionally, because of the increase in sales and traffic stemming from their newly optimized listings, their warehouses didn’t have the capabilities to manage the influx of orders.
Solution
By enrolling in WFS, Simpli-Magic could trust deliveries were being made on time and their inventory was being managed effectively. This meant efficiency and productivity were maximized elsewhere since team members could now redirect their attention to other projects. In addition, WFS pricing was more competitive than their self-fulfilled logistics costs, which allowed them to pass savings on to their customers.
Outcomes:
- 99% of catalog enrolled in WFS
- 40% overall shipping cost reduction
- 70-80% of total GMV comes from WFS items
Provided by solution provider, for questions or concerns please reach out to SellCord
EXPANDING CUSTOMER REACH WITH WALMART CONNECT SPONSORED SEARCH ADVERTISING
Opportunity
Recognizing the potential to boost brand visibility and product discovery, leveraging Sponsored Search advertising on Walmart.com was the best next step.
Solution
Thanks to optimized listings that offered fast and free delivery through WFS, Sponsored Search campaigns helped Simpli-Magic take advantage of this momentum. Now their items were highly visible to customers actively shopping for similar items. SellCord primarily focused on actively launching and regularly optimizing campaigns to keep up with the demand and ensure budgets were monitored appropriately.
Outcomes:
- 4:1 ROAS
- 15% TACos
Provided by solution provider, for questions or concerns please reach out to SellCord
UTILIZING PROMOTIONS FOR CUSTOMER ACQUISITION
Opportunity
Capitalizing on promotional opportunities could help attract new customers through strategically positioned products with time-sensitive discounts.
Solution
SellCord ensured Simpli-Magic participated in campaigns and key promotions on Walmart.com such as Flash Deals, holiday, and other seasonal events to drive customer engagement and boost sales.
Outcomes:
- #1 highest grossing day on Black Friday FY24
- #2 second highest grossing day on Cyber Monday FY24
Provided by solution provider, for questions or concerns please reach out to SellCord
Takeaways
1
Listing optimization is crucial to ensure listings index and rank well. A high-quality listing also helps the customer take a purchase decision faster.
2
Leveraging WFS had a tremendous impact on Simpli-Magic’s success.
3
Placing the right items at the forefront through Sponsored Search advertising from Walmart Connect can effectively target ready-to-buy customers and drive sales.
4
Participation in time-sensitive promotions like Flash Deals and Campaigns can attract new customers, capitalize on high-traffic product placements, and convert browsers into buyers effectively.
