FAQs

Still have a few questions? Get to know Walmart Marketplace inside and out!

Start with these Frequently Asked Questions and popular Seller Help articles.

FAQs

Still have a few questions? Get to know Walmart Marketplace inside and out!

Start with these Frequently Asked Questions and popular Seller Help articles.

Getting Started

By joining Walmart Marketplace, you have the unique opportunity to reach over 100 million unique Walmart.com visitors each month (source: comScore) and to join the thousands of suppliers and sellers that call themselves Walmart partners. As a Marketplace seller, you will have control over your business including inventory, retail pricing, fulfillment and customer care.

We are looking for relationships with reputable retailers and brands that provide first-class customer service, a compelling product assortment, competitive pricing and fast, reliable fulfillment.

Go to the “Apply” page and complete the Walmart Marketplace application. If approved, you’ll acknowledge our Retailer Agreement and then start the onboarding process to get your products on Walmart.com.

Once you have been approved as a seller and there is a Walmart Marketplace Retailer Agreement in place, you will receive an “Invitation to Sign Up” email that will contain next steps and a designated window for signing up. Then, you will register on Seller Center and integrate your items and fulfillment system with Walmart. Once you are ready to go live, your items will be made visible to customers.

Yes, you can sell as both a DSV and a Marketplace seller. However, any items you offer must be sold as either a DSV or a seller. You can’t sell the same item as both a seller and a DSV.

Adding your Items

We allow a very broad range of products on our site, so we’re excited to hear about yours. Of course, we require all sellers to follow our policies, which include some limitations, so please review our Prohibited Products Policy for more information.

There are no SKU minimums or maximums, so list your entire catalog of eligible items with us. Limited inventory can be managed by setting a fixed threshold. Items without inventory are not available for sale on Walmart.com.

You can manage your listings through our Seller Center application, the API or a third-party Solution Provider. Promotional pricing can also be managed via bulk upload.

They will look like other items that are being sold on Walmart.com but include your company information, such as shipping, return policy and contact information.

Several attributes are used to match items you list for the first time against existing items in the Walmart catalog. The most important attributes for matching are global product identifiers (e.g. UPC or GTIN) and manufacturer part numbers. When your item is matched with existing items in our catalog, the listings will be presented together on Walmart.com.

Fulfilling Orders

You will receive orders in Seller Center or through the API. In addition to checking for them throughout the day, the administrator for your account can set up email notifications in Seller Center.

You can select the carriers, shipping price and shipping method when you set up your seller profile in Seller Center. We have five shipping methods available. Orders must be shipped in non-branded packaging and can’t include materials from any company other than Walmart.

You control, specify and manage your return policy in Seller Center. Your customer service information (including customer service email address, hours of operation and customer service phone number) are clearly displayed with your item listings on Walmart.com.

No, we do not currently fulfill orders on behalf of Marketplace sellers.

Getting Paid

There are no setup, subscription or monthly fees. We simply deduct a reasonable referral fee once a sale occurs on our site.

Our competitive referral fee percentages vary by category.

You set the item price for your entire catalog.

Payments will be automatically deposited into your preferred U.S. bank account every two weeks.

You will manage refunds resulting from valid returns through Seller Center or the API.

Credit Card fees are already calculated into our competitive referral fees.