Marketplace Newsletter

Holiday Edition 2023 | View All

News & Announcements

2023 Holiday Hub is here: Prep your business for the busiest selling season.

Holiday Hub is back for 2023! Designed to be your ultimate guide through the festive season, consider it your one-stop shop for getting holiday-ready on Inside, you’ll find a treasure trove of valuable information, including:

  • Key dates: Notable dates to help you with your holiday game plan
  • Merry Marketplace: Event recordings packed with insights on holiday trends and more
  • 12 weeks of holidays: Weekly reminders to help sustain your success
  • Seller offers: Festive discounts to help improve your bottom line


Visit the Holiday Hub

Jingle all the way to success with our 2023 Holiday Checklist

We’ve gift-wrapped some handy tips in the form of our 2023 Holiday Checklist! Inside you’ll get an actionable list to prepare your business covering everything from how you should be optimizing your listings to streamlining your shipping operations. Help boost your seasonal strategy with key steps covering pre, during, and post-holiday actions.


Read it now

Get valuable customer info with Walmart Connect’s Holiday Insights Guide

Check out Walmart Connect’s 2023 Holiday Insights Guide for a deep dive into key customer insights, the latest in holiday shopping trends, product best practices, and more. Not to be missed, this guide can help give you and your business the edge you need to succeed this holiday season and beyond.


Read the 2023 Holiday Insights Guide

Case Study: How Cate & Chloe’s business is thriving with Walmart Fulfillment Services

In the world of premium yet affordable jewelry, the brand Cate & Chloe shines bright. In this case study, witness their journey partnering with Walmart Fulfillment Services (WFS) to efficiently streamline logistics with 2-day shipping, inventory management, and more.

Ready to power up your fulfillment strategy? Leverage WFS to help make 2023 your most successful holiday season yet. Also, enjoy waived peak storage fees as WFS’s holiday offer is extended through the holidays!*


Watch video

*Conditions apply. Peak season is 10/1–12/31. Peak season storage fees are $1.50 above regular pricing for units stored more than 30 days. Storage costs will automatically be adjusted for the duration of the promotion. Walmart reserves the right to modify, cancel, or terminate this offer at any time without notice.

Coming soon: New Pro Seller incentives: Save up to 15% on referral fees

Heads up, Pro Sellers! Starting October 20, we’re sharing an early holiday gift in the form of Pro Seller Badge and Pro Seller incentives to help boost savings.

Incentive details:

  • Pro Seller Badge: Get a 5% referral fee discount on seller-fulfilled orders just by having an active Pro Seller Badge
  • Pro Listings: Enjoy a 10% referral fee discount on Pro Listings that meet fast and free shipping and competitive price requirements

And yes, these stack so you could save a total of 15% on referral fees!

Pro Tip: Leverage Walmart Fulfillment Services to help boost your chances of meeting the Pro Seller Badge and Pro Listings eligibility criteria.

Ready to take advantage? Meet Pro Seller Badge and Pro Listings criteria today. Check out our blog to learn how.

Master holiday shipping: Stay ahead of the rush with these tips and tools

At this time of year, shipping is a big deal—here are some tools to help you with those important holiday deliveries:

  • Enable free TwoDay and ThreeDay delivery to help improve visibility and conversion by 30-50%.*
  • Apply for OneDay delivery —our fastest shipping option yet—to get an edge over your competition.
  • Increase shipping accuracy with automated shipping settings. Once set up, this feature helps auto-generate transit times using key info like your fulfillment center, zip code, and carrier service.
  • Use Ship with Walmart to bulk-buy discounted shipping labels directly in Seller Center.
  • Let us pick, pack, store, and ship your holiday orders! Utilize WFS to offer fast shipping in as little as one to two days, including multi-box orders and items up to 500 lbs.

*Marketplace first-party data, February–April 2023.

Mark your calendar: Essential holiday shipping cutoff dates

Reliable shipping is especially important during the holidays. To help meet customer expectations this holiday season, make sure you don’t miss these important shipping deadlines from major carriers:

USPS Retail Ground
First Class
Priority Mail
Priority Mail Express
FEDEX Ground
Home Delivery
Express Saver
UPS Ground
Check for details
3 Day Select
2nd Day Air
Next Day Air

Automate your Shipping Templates so that you can keep your promised delivery times.


Automate shipping settings

Enjoy peace of mind with our Extended Holiday Returns guarantee

To give customers more flexibility this holiday season, the returns window for select items* sold between 10/1/23 through 12/31/23, in-store or online has automatically been extended until 1/31/24.

Our policy aligns with industry standards, demonstrating our commitment to providing a thoughtful return experience for Walmart shoppers. Building trust and loyalty with your customers is essential, and a flexible return policy plays a significant role. You count on Walmart to have your back, making this holiday season hassle-free for both you and your shoppers.

*Exemptions include, but are not limited to, wireless phones, major appliances, Dyson products, Walmart protection plans, AppleCare, precious metals and select luxury items.

Need a seasonal refresh? Visit Seller Academy to sleigh the holidays

Exploring a fresh approach or honing your expertise in a specific area? Dive into Seller Academy and make the most of the festive season with hands-on training for an array of seller solutions.


Learn more

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