Marketplace Newsletter

November 2022 | View All

News & Announcements

Everything you need to get holiday ready on Walmart Marketplace!

It’s officially the most wonderful time of the year! Our Holiday Hub has everything you need to make this festive season your best yet with Walmart Marketplace. From key “Deals for Days” campaign dates (Nov 7-13, 14-20, 21-27, and 28) to strategic pricing tips, and everything in between, find valuable holiday-related information to help you prep for this anticipated high-traffic period via our Holiday Hub and Holiday Checklist. And don’t forget to re-visit often for the most up-to-date information!


Visit the Holiday Hub

Available now: New Sponsored Brands advertising placement!

Sponsored Brands is now available to Marketplace brand owners who meet Walmart Connect’s eligibility requirements. This premium advertising placement sends your brand, and up to four of your products, to the top of search results when Walmart customers search for products like yours.

More Sponsored Brands benefits:

  • High visibility placements that help build brand and product awareness
  • Multiple shoppable links that help make buying easier and inspire conversion
  • You only pay when customers click on your ad

To access Sponsored Brands, Marketplace sellers must be brand owners and onboarded with the Walmart Brand Portal. If you meet these requirements, we encourage you to get started through the Walmart Ad Center or Walmart Platform Partners. Or, if you are not yet a Marketplace brand owner, you can register today and start onboarding so you can begin using Sponsored Brands.


Onboard now

Explore a new way to build your catalog on and list your products faster!

Introducing a new Item Setup method designed to help you list your products faster on! With the new ‘Upload a spreadsheet’ feature, you can easily import your listings from another supported marketplace. And, once done, you can add or update attributes, inventory, and pricing to present product information clearly and concisely to your customers. It’s a small gift from us to you to help simplify building your Marketplace catalog during the holidays and beyond.


Learn more

Limited-time offer: Waived peak season fees*

* Conditions apply

Field Agent can help you gain authentic reviews for your Marketplace products!

Looking for a fast and affordable way to get authentic reviews on your products? We’ve got exciting news! You can now mobilize real shoppers to buy your products from Walmart stores or, try them at home, and then leave honest ratings and reviews on your product pages via Field Agent on! Use code GETSTARTED by the end of 2022 to get 25% off your first order. Best of all, your data and results are vetted by Field Agent and aggregated into a clean, easy-to-use dashboard, so there is no need for another phone call or contract.


Get started

NEW: Greater transparency and flexibility means you can earn your Pro Seller Badge sooner!

As part of our commitment to seller success and customer satisfaction, we’ve made some changes to Pro Seller Badge. The criteria will now be based on your On-Time Delivery and Cancellation Rates which you can easily access in your Seller Performance dashboard. Hurry: the deadline to qualify for the Pro Seller Badge in time for the high-traffic Black Friday and Cyber Monday selling events is November 20. To see where you currently stand, visit your Listing Quality & Rewards dashboard. If there’s room for improvement, act now to earn this mark of excellence given to top-performing Marketplace sellers.


Learn more

Remember to double-check inventory levels to ensure your products are in stock!

Don’t lose potential sales by running out of stock! Be sure to ramp up your inventory and monitor in-stock rates to avoid overselling during this holiday season and throughout the upcoming year. If you manage your business in Seller Center, please visit Seller Help for more information. Or, if you manage your business via an API connection, explore the Inventory API Overview for additional guidance.


Learn more

Cross-border Ship with Walmart is here! Take advantage of our new China to U.S. shipping offering.

Ready for simpler and more affordable cross-border shipping options? In our aim to reduce international shipping costs for Marketplace sellers, we’re happy to offer cross-border shipping with Walmart (SWW)! Our Affiliate, Yanwen, is our first SWW solution offering service from China to the U.S. Shipping starts at $9, and transit times are between 6-11 days. Sign up for Yanwen below!


Sign up here

Payments & Tax

2022 Forms 1099-K

For the calendar year 2022, any US-based seller with gross sales over $600 USD, with no minimum number of transactions, will receive a Form 1099-K. For additional information on Forms 1099-K, please reference the 1099-K seller help article. If you meet these requirements, you will receive an email from your payment processor with instructions on how to access your 1099-K. If you do not meet these requirements, you must self-report your sales figures directly to the IRS.

Missouri tax collection

Beginning January 1, 2023, Walmart will be responsible for the remittance of sales tax collected on Marketplace orders shipping to Missouri. Sales tax collected on these orders will no longer be remitted to the seller at settlement. Also, the option to suspend collection on orders shipping to Missouri will be removed in Seller Center.

Oklahoma product fee collection

Beginning January 1, 2023, Walmart will be responsible for the remittance of Oklahoma Tire Recycling Fees and Oklahoma Wireless Telephone Fees. These fees will no longer be remitted to the seller at settlement.

Security & Privacy

Walmart protects your security and privacy. We will never ask for personal information (such as passwords or credit card numbers) in an email. If you receive such a request, please do not respond to the email.

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